L'Oreal Voluminous Butterfly Review

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This mascara's formula helps it glide onto lashes and stay there. Major beauty magazines conclude that the unusually shaped brush isn't just a gimmick.

L'Oreal Voluminous Butterfly reviews laud this mascara for lengthening and thickening lashes. The asymmetrical brush is designed to give lashes a winged-out look, and impresses users with efficient application of just the right amount of product. Reviewers assert that this mascara (starting at $7, Amazon) is just as good as, if not better than, more expensive products.

Hundreds of consumers writing on the review site Makeup Alley have awarded this product an average rating of 3.7 out of 5. Two out of three reviewers indicate they would purchase the mascara again. One consumer admires the winged effect created by the trademarked Butterfly Brush, which has longer bristles at the base to emphasize the outer lashes. She doesn't find the mascara very volumizing but still considers it a favorite choice. On the other hand, a reviewer posting on the retail site Ulta Beauty reports that her lashes transform from long and thin to long and full.

Where to buy

On Target.com, some less-than-positive reviews lament that the product doesn't make much of a difference in the look of lashes and tends to flake off. One shopper wasn't impressed with the formula or scent but liked the brush enough to say she would keep the wand to use with another product.

An editor from Allure highlights the winged brush and clump-resistant, waxy formula. The beauty magazine featured L'Oreal Voluminous Butterfly on a list of seven "great mascaras" alongside high-end brands such as Tom Ford and Dolce & Gabbana. It's available in a waterproof version and comes in black, blackest black, and black brown.

This mascara is relatively new; L'Oreal launched the product in October 2013. An even more recent line extension, L'Oreal Voluminous Butterfly Intenza, has a double-wing-shaped brush that purports to fan out lashes even more. We haven't seen enough reviews yet to evaluate this claim.

L'Oreal Voluminous Butterfly mascara is a go-to product for those seeking longer, thicker lashes. It's been touted for truly eye-opening results by outlets such as Elle and Allure. Despite some complaints, this mascara is a top choice for all-around fuller lashes.

Tahirah Blanding

Tahirah Blanding is a blogger and freelance writer currently pursuing her graduate degree in professional communication. She spends her spare time browsing thrift shops in the local area. Tahirah enjoys a good deal, coupon cutting, and short stories.

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