Borders to Cut Price on Libre Pro, Making it the Cheapest E-Reader
Good things come to those who wait. In this case, it's a cheap e-reader. With competition heating up in the e-reader market, Dailyfinance.com reports that Borders will soon start selling its version of the device for $120. So if you've been hesitating, now you've got no excuse.
"Apple's (AAPL) iPad may have sold two million units in just two months, and Amazon (AMZN) may have seen such great success with the market-dominating Kindle that it decided to launch another version this summer, but that hasn't discouraged other players from trying to get a toehold in the e-reader market. Both Barnes & Noble (BKS) and Sony (SNE), for example, have their own e-reader offerings. And now troubled book retailer Borders (BGP) is joining the fray by offering the Libre eBook Reader Pro.
What might set the Libre apart from the competition is its price tag, which is the lowest price for an e-reader to date. Though the five-inch device has been on the market (and for sale at Amazon, among other online retailers) since the end of 2009 for $179.99, it will be available in Borders stores July 2 for $119.99 - half as much as what the Kindle or Barnes & Noble's Nook, at $259 each, costs. The Libre is also $30 cheaper than the Kobo e-reader, which goes on sale at Borders in just a couple of weeks..."