Online Group Buying Analysis
Online Group Buying, Phase II
Filed in:
Commentary,
Coupons,
Deals
It's a whole new world for coupon clippers. Time reports on the explosive popularity of group buying via discounted deals and the new demographically-targeted couponing. Put those scissors down and start clicking.
"When they first emerged onto the discount shopping scene, group-buying sites like Groupon offered discount coupons for a range of merchandise and service with one main caveat: The discounts would only be valid if a specified minimum number of customers agreed to the deal. Now that the masses have jumped onto the group-buying bandwagon, these sites rarely have trouble reaching any minimum requirements, and instead the businesses offering coupons are most definitely interested in setting maximums for the number of consumers signing on for deals..."
