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Is Target Cheaper Than Walmart?

Is Target Cheaper Than Walmart? One Survey Says Yes

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Posted on 3/3/2011 21:52 EST

Is Target cheaper than Walmart? That's a matter that probably bedevils frugal shoppers. And the answer, folks, depends on what and when you buy. Citing a survey by a market research firm, Wallet Pop reports that Target takes the lead in certain categories, like health and beauty aids, while Walmart prevails on grocery items and house brands. But overall, a similar basket of goods was less costly at Target. The catch: you've got to strike while the sales are hot at Target.

"Kantar Retail IQ, a market research firm, just released a report comparing a basket of goods bought at Target with an identical basket bought at Walmart. The findings were good news for Target customers, assuming they buy items on either a temporary price cut or limited-time-only sale, because the study found that Target is cheaper than Walmart...

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Filed in: Discount Stores, Shopping, Target, Wal-Mart
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