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Cheap good vodka

The Premium-Tasting Vodka That Costs $10 a Bottle

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Posted on 3/24/2011 14:39 EST

Cheap good vodka may just be the best new cheap thing to hit store shelves. A Polish take on the iconic Russian drink proves itself in the taste department, according to a post in Time, and in the budget sphere, as well. The owner/distributor of the product, called Wodka, is taking the high road on the pricing -- looking to make a splash with a product that impresses the experts at a price the masses can afford.

You don't come across that approach too often in our status-conscious culture. So maybe we should root for Wodka's success and the start of a trend that depends less on image and marketing and packaging and more on what's inside.

"When you pay more, you get better quality, right?

Not always. Case in point: A Reuters blog focuses on vodka -- or rather, Wodka, a vodka produced in eastern Poland that gets high scores in tastings, and yet which only costs $10 or $12 for a 750 ml bottle. It's not unusual, mind you, for a martini made with Grey Goose or Ketel One to cost that same amount in a trendy bar..."

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