Coupon user demographics
Rich people clip coupons, too
Many people think being rich would solve all their money problems, but a Mainstreet.com story on coupon user demographics shows that the wealthy also use coupons to shop like many middle-class households.
Part of the theory behind the trend is that richer households have more money to lose when the economy goes bust. A survey on Coupons.com found that 80 percent of households that made $75,000 to $100,000 annually used coupons. That's compared to 63 percent of families that earn less than $35,000.
Self-reported info is always questionable, as the rich might be saying they make up a large portion of the coupon user demographics just to make the rest of us feel better. The other side of the statistics is that the rich may seem to be using more discounts than poorer people, because the latter cohort may get some kind of government assistance (like food stamps) and, thus, would technically be using traditional coupons less.
Do you buy that the rich actually clip coupons?
"Coupon clipping and bulk buying is gradually becoming a new kind of status symbol, as more wealthy Americans around the country admit to relying on these cost saving techniques when shopping, a new survey shows.Some 80% of households with incomes in the $75,000-$100,000 range say they use coupons regularly, whereas just 63% of households who earn less than $35,000 a year do, according to a survey from Coupons.com..."
