Online shoppers behavior study
Online Deal Hunters Shopping Slower
TIME just reported on an online shoppers behavior study showing many are taking more time to select their purchases. The research found that the time it took between the first click and the purchase jumped 12 percent over two years, an indication that shoppers are comparing deals to make the best decision.
The moral of the story: slow down. If you're an impulse buyer, now's the moment to change your ways and just stop being, well, impulsive. For those of you who struggle with frenetic spending habits, Savings.com offers a few tips, one of which is exactly what shoppers in the TIME study are doing: comparing prices. Remembering your goals and separating needs from desires are other suggestions.
Are you taking the time to stop, think, then click for an online deal?
"Two years ago, consumers clicked on an online ad an average of 2.7 times before making a purchase. By early 2011, the average had risen by 15%, to 3.1 clicks..."
