New Frugality Commentary

Jimmy Choo and the New Frugality

             

Is the New Frugality marketing hype or is it for real? A commentary on the Huffington Post explores the implications of upscale designers going downscale, the spending/debt bubble, and those cautious consumers who have long known the true meaning of frugality.

"Jimmy Choo -- well, his iconic, Sex-in-the-City shoes anyway -- is now on the war-torn economic frontline. So is Stella McCartney. Anna Sui. And, of course, McDonald's.

The battle is over the New Frugality, the current marketing hot button as the United States gradually emerges from the Great Recession..."

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