Social Media Bargain Sites
Groupon spawns rivals on social media bargain-hunting scene
Volume discounts have been around for years. But Groupon has a new twist on the old concept. As The Chicago Tribune points out, Groupon brings social networking to bear on the art of finding a cheap deal. And that's an approach many other sites are now aping. Competition is a wonderful thing.
"Everyone loves getting a good deal. These days, it seems everyone also loves giving one.Chicago-based Groupon was launched in October 2008, offering daily discounts online to local businesses that are triggered if a minimum number of people sign up. The company's success - it has 2.6 million subscribers in 38 cities - has helped spawn dozens of startups, all aimed at tapping into the same social-commerce and bargain-hunting zeitgeist that has enabled Groupon's rise..."
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