Cheaper Women's Clothing
Clothing Stores Adjust for Recession-Weary Women
Women are voting with their dollars and retailers and clothing manufacturers are listening. According to womensensews.org, female shoppers plan to buy down this year; that is, shop for replacement items and cheaper brands. So expect lower prices (even on trendy labels) and more selection of items sold as separates rather than parts of an outfit.
"Retailers are crafting marketing and merchandising campaigns around the new normal, making a bid for female shoppers still shell-shocked by the biggest economic downturn since The Great Depression.From launching new budget versions of designer collections for spring to expanding their discount outlet stores, retailers have taken note that a return to pre-recession spending levels is unlikely, sources say..."
