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Take grocery coupons to the next level

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Posted on 5/2/2010 9:13 EST

Here's how to beat your local supermarket at its own game: read this article from Bankrate.com to learn which pricing strategies the retailer employs and then use that knowledge -- combined with your coupons, of course -- to lower your grocery bill even further.

"Have you hit a wall with grocery coupons? Is chasing after bargains from store to store costing more in time and gas than it's worth, even for frugal folks?

Knowing how grocers deal out savings through four pricing strategies can help you reach the next level of savings.

"It's an age of transparency now. Consumers now have more weapons than they have ever had," says Venkatesh Shankar, professor of marketing at the Mays Business School at Texas A&M University in College Station, Texas..."

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Read more on Bankrate.com »


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