Cuties Diapers Review


Assessments of Cuties, a relative upstart, are very enthusiastic. Indeed, many reviewers admit to trying these diapers just to see what all the hype has been about. The makers of Cuties brand diapers got their start making products to handle adult incontinence.

Cuties diapers earn high praise for the softness and flexibility of the shells. Many caregivers say they were pleasantly surprised by the absorbency and leak protection, aided by a seal around the legs, even overnight, and ranked them alongside pricier lines such as Huggies Little Movers and Pampers Cruisers. One post at Viewpoints notes that the coverage area seems particularly well suited to larger children even as another at says they fit nicely under clothes. Some reviews assert that rashes ostensibly caused by other diaper brands cleared up with Cuties even though they lack the chemical-free features of Seventh Generation Free & Clear and Earth's Best TenderCare. Others, however, failed to detect any performance improvement over economy store brands offered by the likes of Target and Walgreens.

In expert testing on 24 diaper labels by BabyGearLab, Cuties emerged a "best value" for price, durability, and above average absorption. Testers liked the fit and feel of the diaper but recorded slightly more than average problems with leakage and dinged it for ecological and health features. Overall, Cuties placed ninth among the sample competition, a perch that exceeded several Huggies lines, Target Up & Up, and Luvs Ultra Leakguards.

Cuties (from 18 cents/diaper, Amazon) are sized for newborns weighing up to 10 pounds and incrementally up through size 6 for children weighing more than 35 pounds. The Cuties liner is hypoallergenic and contains chamomile, aloe, and vitamin E. As on most other diapers in its class, the side panels and back waistband are stretchy. Reviews say the tabs are sufficiently strong.

With Cuties available primarily online, parents can't count on running to the store for a last-minute purchase. But a little forward planning nets quality diapers at a cheap price.

Maralyn Edid

Maralyn is a veteran reporter, writer, researcher, and editor. From her early years at Crain's Chicago Business and the Detroit bureau of Business Week, then on to a long-term stint at Cornell University's ILR School and now at, Maralyn has been -- and remains -- committed to getting ...

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