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4 Star Rating: Cheapism Good Pick
Where to Buy Eye Buy Direct

Buy from EyeBuyDirect.com.


In Eye Buy Direct reviews, the Glassy Eyes blog and industry info-blog Eyeglass Retailer Reviews award this online eyewear vendor high marks for quality workmanship, professionalism, and customer service. Customers' Eye Buy Direct reviews aren't abundant, but they are generally positive. The retailer earns an overall "good" rating with consumers who posted reviews at Biz Rate, where the majority commends the on-time delivery and customer support.

This U.S.-based eyewear website boasts one of the best product guarantees in the business and is one of few that lets customers pay using Google Checkout and PayPal. Experts rank Eye Buy Direct (starting at $7) high on quality, although its anti-reflective coatings have been known to crack when exposed to hot water. Consumers generally regard the glasses as a good value, but cite difficulty getting accurate tracking information on orders. We counted about 60 pairs of glasses selling for less than $7 and about 25 pairs with a $15 price tag. Prices top out at just under $50.

The average rating for the past six months in Eye Buy Direct reviews at Reseller Ratings hits 8.2 out of 10 stars for the wide selection of frames, the user-friendly interface, the quality of the finished product, and prices that let you own several as insurance against breakage and loss. At Trust Link we found fans of the provider but also critics whose reviews complain about costly order errors, delivery delays, and unhelpful customer service. Multiple eyewear review blogs are upbeat about Eye Buy Direct but should be read skeptically, as the company gives away free glasses through the Family Review Network. The retailer has also lost its accreditation with the Better Business Bureau.

Pluses often mentioned by patrons in Eye Buy Direct reviews are the easy ordering process, helpful virtual "Eye Try" tool, and, of course, the value. Users in the know wait for buy-one-get-one-free sales to stock up. Negatives shared in reviews include inaccurate order tracking and substandard lens coatings.

When we first visited this topic in 2011, the selection of frames with lenses available for less than $8 was limited; the modal price seemed to $25 to $35. Recently we found dozens of pairs selling for less than $15, including many for slightly less than $7. For cheap eyewear, this is a site to zoom in on.

by Gina Briles (Google+ Profile) – October 2, 2012
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