Goggles4U qualifies for a second-tier spot on the basis of hefty savings on prescription eyewear, stylish choices, good service, and an easy ordering process.
Plenty of eyeglasses wearers seem to like Goggles4U. At ResellerRatings, for example, the website earns an average of 4.5 stars out of 5 from more than 2,000 reviewers and 4 stars out of 5 from more than 11,000 reviewers at TrustPilot. The happy customers commend the answers to questions and the help they receive from company reps in correcting order errors (often without an extra charge), the accuracy of the lenses, and the money saved over the fees at a traditional eyewear store. One reviewer tells of having spent about $1,000 -- with a 30 percent discount -- for three pairs of glasses at a chain operation but shelling out only $150 for four pairs at Goggles4U. Some are pleasantly surprised at the product quality, the stylish choices, the speed of delivery, and the ease of the ordering process.
Still, some reviewers express reservations about Goggles4U. These critics gripe about flimsy frames and inconsistencies in lens production and frame measurements (i.e., frames that are supposedly the same but fit very differently). One major beef concerns progressive lenses (difficulty seeing through the distance segment or on the periphery, for example, or reading segments set too high). Another grievance notes discrepancies among multiple pairs of glasses with the same prescription that were ordered at the same time, and still another hits on lens corrections that were transposed from one eye to the other. Some reviews also balk at Goggles4U customer service, asserting that arranging a refund or replacement is near impossible.
Frame and Lens Options. Goggles4U sells an in-house brand of frames. The basic entry-level package, including a frame and single-vision 1.57-index lenses with anti-scratch coating and UV protection, starts at $6.95 and climbs from there, depending on the frame, lenses, and add-ons. Customers with stronger prescriptions can choose 1.61-index lenses, which have UV protection and anti-scratch and anti-reflective coatings, for another $32.95. Polycarbonate lenses, available on 1.59-index lenses, cost an extra $22.95, and photochromic coating, available on 1.56-index lenses only, adds $32.95 to the cost of the frame.
Website. Compared with the websites of competitors such as Zenni Optical and 39 Dollar Glasses, the Goggles4U site is lackluster and some of the syntax is a little bit off. Users can sort by men, women, and kids, and filters include price, prescription type, frame material, shape, and style, color, and size. Users can upload a headshot for a virtual try-on. There's a help center with information about measuring pupillary distance, shipping and return policies, sizing, and ordering, and more. Live chat is available from the home page, and support is also provided via phone or email. The site offers deals right up front; for example, buy one, get one free or two for $17 with a select assortment of frames.
There is a 15-day warranty on wear and tear that offers 50 percent store credit. Exchanges are free for errors in size (for a select group of frames) or prescription. It takes up to seven days to process and produce an order and 12 to 14 business days for shipping. The shipping fee is $5.95.
Bottom Line. Goggles4U claims a second-tier slot in our comparative ranking. The prices are good, a majority of customers seem satisfied, the frame selection is extensive, and the lens options are about average.