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Sony's EX400 TVs are very similar to the Sony EX500 models, and the reviews for the EX400 are similar as well. Televisions.reviewed.com is impressed with the TV's deep black levels and says the set has pretty good color quality overall. Bestbuy.com users declare that the EX400 has "amazing" picture quality, particularly when watching Blu-ray movies.
The EX400's specs are very similar to the EX500, the biggest difference between the two being that the EX400 only has a 60Hz refresh rate rather than a 120Hz refresh rate. The EX400 also has 4 HDMI ports, 3 component inputs, a PC connection, and a USB port.
The Sony EX400 may not have as fast a refresh rate as the EX500, but ultimately may be the better deal. The EX400 TVs are quite a bit cheaper, and users don't seem to notice problems with the slower refresh rate.