Dunkin' Donuts Review


Despite all the advertising hype, Dunkin' Donuts placed first with our tasters only in the iced/sprinkled category. Panelists found the flavor of the icing to be the best and the sprinkles to be the crunchiest -- an appealing and winning combination.

The Dunkin' Donuts review yielded an unexpected result: Only one of the four varieties we sampled earned the top score during a blind tasting. In the iced/sprinkled category, four of the seven panelists still in tasting mode favored this entry over others. They liked the "crunchy" and "sweet" sprinkles that imparted "good taste, good flavor" to the chocolate-iced, raised doughnut. They awarded Dunkin' Donuts' chocolate (cake) confection with two votes, on par with all but the winning Entenmann's, while the jelly and glazed doughnuts sank in reviewers' estimation. Krispy Kreme cleaned up in the jelly-filled category and ruled for glazed, another category in which Dunkin' Donuts fell into oblivion. One taster described this sample as dry and lacking sufficient glaze although the overall taste was OK.

Online reviews at TripAdvisor were kinder, generally extolling the sweet and moist qualities of varieties like glazed, jelly, custard, and chocolate frosted sprinkles. One tourist from the United Kingdom laments the chain has no presence at home and another reviewer prefers the toned-down sweetness of the glazed doughnut to that bearing the Krispy Kreme name. On the other hand, complaints about freshness pop up in reviews of a New York City outpost that appeared on Yelp.

The widely recognized slogan "America runs on Dunkin'" is, in a way, accurate considering that in 2012 the restaurant chain had the fourth highest sales totals in the U.S. Our blind taste test, however, suggests that the tagline may be a bit hyperbolic. Our reviewers seem to run only on iced/sprinkled Dunkin' Donuts, which contain 290 calories and 16 grams of fat. Prices start at 95 cents per doughnut, and a box of 12 is a deal at $8.49.

Dunkin' Donuts dates back to 1950 when the first location opened in Quincy, Mass. The chain had spread into 41 states and 36 countries with a total of more than 11,300 stores that serve more than 3 million customers a day. The fare includes 52 types of doughnuts, a variety of breakfast and bakery sandwiches, muffins and other baked goods, and at least 12 coffee drinks. Dunkin' Donuts also sells ground coffee, creamers, and K-cups in supermarkets; many gas stations host a Dunkin' Donuts counter.

Wide variety and convenient locations are two major attractions of Dunkin' Donuts. But according to our panel's collective palate, not all the doughnuts are created equal. Be selective in your choices and you'll be rewarded.

Raechel Conover

Raechel Conover is a freelance writer whose work has appeared on Yahoo, blogs, and other websites. She's a self-confessed shopaholic and frugal mom, always scouring the sale and clearance racks for deals and taking full advantage of free community activities and events with her husband and young sons.

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