Many users like the specific learning algorithm that employs, according to reviews. It notes which profiles you visit and whom you "like." After enough user activity, the algorithm filters potential matches based on past search activity in an effort to help you narrow the field -- definitely a worthy goal given the large number of active users. Data from Alexa show to be the second most popular dating site in the United States, with a ranking of 132, slotting it right behind OK Cupid. Users spend an average of 9:52 minutes during each visit to the site.

Although a review by posits that the relatively high cost of membership helps to elevate the quality of match-seekers, users who commented at Site Jabber and Consumer Affairs report a large percentage of fake or scam profiles. Some members have posted complaints about receiving numerous messages while in the trial stage only to see those accounts marked as inactive when they pay to join up. Whether this is a small-bore problem or an inherent flaw is difficult to assess. offers paid subscribers a couple of enticing benefits, aside from the usual ability to interact actively with other members. It tries to create a vibrant offline community through member meet-ups and in-person events (which may incur an additional fee), for example, and the "last active" feature lets users see the last time someone was active on the site, which helps to winnow the field. Paid memberships start at $20.99 a month for six months, while the premium level costs $23.99 a month for six months that guarantees a match each month or the next month is free; slightly higher rates are offered for three-month subscriptions. A free subscription merely lets users create a profile, explore the site, send a "flirt" (pointless, because you can't respond to any messages), and participate in public events. The free sign-up is really just a trial intended as a lure to the full paid service.

Like the other online dating sites, has a free mobile app that earns better than average reviews; it has drawn more than one million downloads at the Google Play Store. Although some users grouse that it's slow and sometimes crashes, the majority say it generally works well.

The strong traffic and usage statistics help legitimize, assuming you can stomach the relatively hefty fees and don't run into dummy profiles.

Jeremy Bender

Jeremy Bender is currently an editorial intern at Business Insider. Previously he has written for BuzzFeed and a host of blogs. He is constantly frugal, and finds every way possible to pinch the few pennies he has.

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