OkCupid Review


OK Cupid is a high-traffic site with insightful questions whose answers can be ranked for importance in finding a match. Users can search for compatibility scores as well as for geography. An upgrade starts at $9.95 a month.

OK Cupid reviews trumpet this platform as a dating site winner. The evidence they cite includes the number and range of profile questions, the matching algorithm, and the massive size of the user base. In particular, the personality questions help OK Cupid stand out from the dating site crowd, with posers about demographics (e.g., age, religion, gender) and morality, as well as intimate matters you might be squeamish about sharing (e.g., "Do you have a desire [even if it's secret] to take part in sexual activities involving bondage?"). Users indicate how they would like another person to answer and how important each question is, on a scale of one to five. An OK Cupid review by Dating Gurus. attributes match successes in large part to this in-depth algorithm.

One of the most popular sites in the United States, OK Cupid blows away other dating sites in terms of numbers. It currently ranks 131 for traffic in the ever-expanding list of online sites, according to data compiled by Alexa, and keeps users occupied for an average of nearly 15 minutes during each visit. These numbers strongly suggest an engaged community, one whose members are active and ostensibly searching for partners.

Unlike many other dating sites that claim to be free, OK Cupid is, in fact, totally free. That means all essential functions, including messaging, searching, looking at profiles, seeing who viewed your profile, and answering personality analysis questions, of which there are more than 3,000. The working profile also includes a photo and several short personal essays in response to prompts such as "The six things I could never do without." Additional features include a "friend-finder" function, which reviewers note is particularly useful for people who are moving to a new city and want to find friendships, never mind romantic attachments. There is also a "quiver" feature that occasionally suggests potential matches to contact.

The site generates revenue from ads, and users whom we queried for their assessment of OK Cupid claim that the experience is seamless and the interface visually appealing. OK Cupid also maintains a well-reviewed mobile app that has been downloaded from the Google Play Store more than one million times. It earns four out of five stars and is the target of some griping about minor glitches.

Paid memberships at OK Cupid are also available. A monthly fee of $9.95 for six months, $14.95 for three months, or $19.95 for one month earn you a spot on the "A-List." The benefits, however, seem dubious: the ability to browse profiles invisibly; search through matches based on appearance, body type, or personality; see when someone has read your message; change your username; and kill ads.

All in all, OK Cupid is the go-to site for anyone who is keen to try online dating and understandably hesitant to commit hard-earned dough to the adventure. If you're looking for love, can you afford to say "no" to a free ride?

Jeremy Bender

Jeremy Bender is currently an editorial intern at Business Insider. Previously he has written for BuzzFeed and a host of blogs. He is constantly frugal, and finds every way possible to pinch the few pennies he has.

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