Almay Truly Lasting Color Lipcolor Review

Almay's Truly Lasting Color Lipcolor comes in 12 shades, each starting at about $9.25, and according to the literature this two-step lip color is packed with moisturizers, vitamins, and antioxidants. But whether the lips stay moist with this two-step product (a bottom coat of color topped off with a layer of moisturizing conditioner) and covered with lasting color seems to depend on the user.

Among those who have tried and written Almay's Truly Lasting Lipcolor reviews on Amazon.com, this product meets expectations; consumers write of color that lasts through a full day of lecturing, drinking, and eating, and finally coming off at the end of the evening with makeup remover. The opposite experience is reported in some Almay Truly Lasting reviews on Totalbeauty.com, which say the product doesn't have the 12-hour staying power it claims. Opinion is also mixed about how drying Almay Truly Lasting can be. Some users commenting in Almay Truly Lasting Color Lipcolor reviews on Buzzillions report they need to reapply the conditioning top coat to maintain a comfortable level of moisture. And yet, other user reviewers of Almay Truly Lasting Lipcolor on Buzzillions single out the moisturizing top coat as its best feature, saying it distinguishes this cheap lipstick from other long-lasting lip colors that leave lips feeling dry and rough.