Best Grocery Store: Winners Chart

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Overall Price





Checkout price $13.58 less than Walmart and $21.43 less than Kroger

Brand Name Price

More than 20 percent on average less than Kroger

Only 6 products (7 including sale items) were cheaper at Kroger compared with Walmart



More than 20 percent savings compared with brand names at Kroger

Sales, Loyalty Cards, Coupons, Rewards

No loyalty card, accepts coupons, runs few sales

Runs sales, accepts coupons, offers Kroger Plus Card loyalty program that includes savings on groceries and fuel

Weekly "special buys"


Impressive savings with Kroger Plus Card (reduces prices to near-Walmart level), including Fuel Rewards program

Store Brand Quality

Some gripes about poor quality produce and other products; many non-specific "you get what you pay for" comments

Well-regarded store brands, especially the Simple Truth line; named 2013 Retailer of the Year by Private Label Store Brands experts; a few complaints about poor quality meat

Mixed consumer reviews of store brand products; named 2014 Retailer of the Year by Private Label Store Brands magazine


Named Retailer of the Year in 2013 and garners very positive consumer feedback


Decent selection but no fresh meat and seafood counters; good deli and organic produce offerings

Excellent selection with full deli, meat, and seafood counters and ample selection of prepackaged items; wide assortment of organic and natural products

Very limited


Well-stocked fresh meat, seafood, and deli counters; large selection of organic and natural items

Customer Service

Target of complaints about poor service, crowded stores, long lines at checkout

Very pleasant shopping experience; comparatively rapid checkout

Mixed feedback on customer service


Helpful employees; few complaints about customer service; most open checkout lanes during busy time of day