Maralyn Edid

Maralyn is a veteran reporter, writer, researcher, and editor. From her early years at Crain's Chicago Business and the Detroit bureau of Business Week, then on to a long-term stint at Cornell University's ILR School and now at Cheapism.com, Maralyn has been -- and remains -- committed to getting the story straight. That means a devotion to balance, to thorough investigation, and to making sense of diverse ideas and facts. Maralyn earned a Master's in Industrial and Labor Relations at Cornell, a Master's in Journalism at University of California-Berkeley, and a B.A. at Tufts. Maralyn resides in New York City.
  • Retirement

    Advertisers Are Ignoring Senior Spending—But That's Fine By Me

    In my salad days as a 40-something, I couldn't understand advertisers' fixation on the coveted 18-to-49 demographic. What was so special about us? What happens when you turn 50? Now that I'm a proud, card-carrying member of the Medicare demographic, I get it: We just don't buy stuff -- at least not as much. The kids are gone. Earned income has shrunk. Our needs have shriveled. Our wants, well, who even pays attention when all we can do is think about how to get rid of the accumulated junk? Along with our debts. According to the Bureau of Labor Statistics , more seniors than ever before are paying off mortgages, with housing expenditures claiming the largest share of senior budgets. And let's not forget the unremitting costs of aging. Health-related spending comes in fourth for the 65-to-74 age group and catapults to second place for those 75 and up. Those two categories alone account for at least 45 percent of the household budget for people like me. That doesn't leave a whole lot for the best, next new thing. Indeed, do I really need a new slow cooker when I've got all day to plan and prepare dinner? Should I spring for an air conditioner knowing that the resulting electric bill would send my monthly budget into a deeper chill? Or how about that new electronic device; even if I feign interest in the digital zeitgeist, what am I to do with no tech-savvy teenager in sight? But there are some things we can't resist. I brew coffee every morning, from freshly ground beans with a Melitta pour-over cone. I like my coffee topped with hot-frothed milk, so I bought a steamer. Spending $3 or $4 every day on café au lait served in a paper cup seemed like a monumental waste of my limited resources. The truth is, we seniors still spend money -- carefully. On food, entertainment, transportation, pets, and hobbies, and on things that absolutely must be replaced, from worn-out shoes to broken refrigerators. In 2014, the National Center for Policy Analysis found that the fastest-growing share of expenditures for the 65-to-74-year-old cohort was education. A lot of us are either staying young by returning to school or helping to defray the high cost of preschool and college for our grandchildren. And we're driving longer, too. That means shelling out for a new set of wheels when the old ones have worn out. We're an independent lot, for the most part, and will probably live longer than previous generations. We're 46 million-strong at last count and destined to number 98 million by 2060. That's a whopping 24 percent of the total population. Our average and median net worth exceed that of other age groups. Attention, marketers: We may not spend as much as folks in their prime, and we certainly spend what we have differently. While we don't want to be invisible, we also don't need you to tell us what to buy. As my young daughter once said when I tried to convince her to choose a beach towel she didn't want: Don't advertise me.

  • Salud y Fitness

    5 Mejores Lugares Para Comprar Lentes Baratos En Línea

    ¿Quiere ahorrar dinero en tu próximo par de lentes? Echa un vistazo a los cinco sitios de Cheapism para comprar lentes graduadas en línea por menos de $50.

  • Health & Wellness

    Cheap Eyeglasses Websites

    People who rely on corrective lenses to see their way through the world are all too familiar with the financial squeeze of prescription eyewear, which hits the mid-triple-digit zone in short order. But those on a tight budget with straightforward lens requirements can find relief in the flourishing online prescription eyeglasses market. Cheapism.com pored over comments posted by consumers and independent review sites to identify the best cheap glasses websites. We found that for less than $50, consumers can order a pair of good-looking frames with single-vision lenses.

  • Kitchen Appliances

    Best Cheap Blenders

    Home cooks can choose among a few different types of cheap blenders: conventional countertop blenders, immersion or hand blenders, and increasingly popular single-serve or personal blenders. This buying guide covers all three types, but the best cheap blender for most consumers is a conventional full-size model. Countertop blenders in the under-$40 range are versatile appliances that can purée, crush, chop, and mix -- perhaps not with the abandon of pricier models but good enough for smoothies, soups, salsas, frozen drinks, and the like. Our analysis of specifications, user reviews, and tests by consumer-product experts turned up decent blenders for a fraction of the cost of a Vitamix.

  • Lawn & Garden

    Best Cheap Pools

    When hot summer days arrive, kids love playing in water. A cheap pool is one surefire way to cool the crowds. Keeping toddlers entertained is easy with plastic or inflatable waders sold at major superstores for $10 to $30 or so. But older children -- not to mention adults -- need a pool that's at least three feet deep. Although some backyard pools cost $5,000 and more and require professional installation, there's a decent selection of cheap pools bearing price tags that max out at about $900. Granted, you'll need to level the ground properly, but setting up a cheap pool is otherwise a do-it-yourself (maybe with a few extra hands) project.

  • Outdoor

    Best Cheap Sleeping Bags

    Every overnight camper/hiker and sleepover attendee craves a comfortable sleeping bag. With price tags ranging from less than $20 for a cheap sleeping bag to well to over $600 for the ultra-high-end models, there's no shortage of makes, styles, and features to choose from. When you factor in purpose and quality, though, your options begin to narrow. And if finding a cheap sleeping bag is part of the decision tree, your search becomes a bit more constrained. That said, there are good cheap sleeping bags to be had, and we compiled a list of the best to help make your shopping expedition more efficient and productive.

  • Kitchen Appliances

    Best Cheap Slow Cookers

    The idea of slow cooking food has been around almost as long as humanity's ability to make fire. Although taste for this technique diminished as technology and the domestic arts evolved, interest in slow cooking has revived in recent years. The modern demand for convenience is fueling demand for slow cookers: Just throw a few ingredients into the pot, turn it on, and dinner is ready several unattended hours later. To help the harried, Cheapism.com devoted hours to reading expert and user reviews to come up with the best cheap programmable and manual slow cookers costing $50 or less.

  • Electronics

    Best Cheap Paper Shredders

    Identity and other types of data theft -- not to mention all those scary television shows about hoarding -- have made shredding essential for individuals as well as organizations. Unless you want to tear up all your old tax returns by hand, you need a paper shredder. For frugal consumers, that means a cheap paper shredder. Given the array of choices, which one should you choose in the under-$75 set?

  • Outdoor

    Best Cheap Hiking Backpacks

    Backpacks intended for serious hikers weigh you down in more ways than one: They're much larger and hold pounds more stuff than the cheap backpacks we researched and they're a drag on your budget, to the tune of $250 and up. Cheap hiking backpacks are sufficient for short overnight trips in mild weather, jaunts from base camp, simple daytrips, and, depending on the size, toting things around town and carrying onto an airplane.

  • Personal Care

    Best Cheap Shampoo

    Shampooing your hair two or three times a week, or even daily, is reason enough to reserve a spot in your shower caddy for one of the best cheap shampoos. Finding the product that works for you, however, may be a chore. Witness the hundreds of brands and shampoo categories vying for your dollars. You'll find oily hair shampoos, dry hair shampoo, flat hair fixes, color-treated or damaged hair shampoo, and more. There are pricey shampoos and budget alternatives in every one of the shampoo niches.

  • Personal Care

    Best Cheap Moisturizers

    Selecting a cheap moisturizer that best suits your skin type can be arduous, and if you don't shop wisely, can cost you a pretty penny. Department store moisturizers, for example, sell for as much as $700. But the quest for your Holy Grail cheap moisturizer need not force you to choose between hydrating your skin and paying your rent. Our research indicates that cheap drugstore moisturizers are as effective as costly department store brands.

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