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Assorted bags of semi-sweet chocolate chips from brands like Lily’s, Ghirardelli, Nestlé Toll House, Enjoy Life, Hershey’s, Guittard, and 365, displayed on a wooden surface.
Wilder Shaw / Cheapism

If there’s a baking season, it probably starts now as the temperatures drop. And if you’re baking, you’re gonna need to make a run to the store for some essentials. 

If you’re like me, you arrive at the chocolate chips and then begin the process of staring, wondering which brand makes the best chocolate chips. Having ranked countless grocery store finds for Cheapism, I figured it was time to find out which chocolate chips you should be spending your money on. Here are seven popular brands of chocolate chips, ranked from best to worst

Methodology

This is among the most challenging taste tests I’ve ever done. The top four chips were nearly indistinguishable, to be honest. I did my best to shut down all my senses except for taste and focus on the individual flavors, but because I am not Daredevil, I was not very good at it. 

These chips are ranked from best to worst, on a scale from sweet, rich, and velvety, to dry, chalky, and bitter.

Best: Nestlé Toll House Semi-Sweet Chocolate Morsels

A yellow package of Nestlé Toll House semi-sweet chocolate morsels on a wooden surface, with some chocolate chips spilled next to the open bag.
Wilder Shaw / Cheapism

I have no notes here, and it’s hard for me to imagine that somebody possibly could. What else are you looking for in a chocolate chip that Nestlé Toll House isn’t providing? These chips are pure, beautiful, chocolatey goodness. Though it’s still semi-sweet like the rest of the competition, there is the slightest extra sweetness here that lifts Nestlé to the top. Any cookie or (swoon) ice cream sandwich will be lucky to be associated with these.

2. Ghirardelli Semi-Sweet Chocolate Chips

A 24-ounce bag of Ghirardelli semi-sweet chocolate chips lies on a wooden surface with some chocolate chips spilled next to it. The yellow packaging features an image of cookies with chocolate chips.
Wilder Shaw / Cheapism

This is good, solid chocolate. The flavor is deep and rich, but there was chocolate bloom (that grey/white film you’ve probably seen on chocolate) all over it, which doesn’t affect the taste, but does show that it hasn’t been stored or kept at the proper temperature. I expect better from one of the biggest chocolate titans in the game.

3. 365 Whole Foods Market Organic Semi-Sweet Chocolate

A package of 365 Organic Semi-Sweet Chocolate Baking Chips sits on a wooden surface, with some chocolate chips scattered next to it.
Wilder Shaw / Cheapism

Whole Foods’ chips, while semi-sweet like the rest, taste a lot more like dark chocolate than anything else. Consider the top three, in order, a scale from milk chocolatey semi-sweet to dark chocolatey semi-sweet.

4. Hershey’s Semi-Sweet Chocolate Chips

A partially opened bag of Hershey’s semi-sweet chocolate chips lies on a wooden surface, with some chocolate chips spilled out next to the bag.
Wilder Shaw / Cheapism

Hershey’s chips are about as middle-of-the-road as you can get. I’ve got nothing bad to say about these suckers, but I’ve also got nothing good to say. They sort of taste like hardened nuggets of Hershey’s syrup, lush and almost pudding-like. If they’re out of the top three, you’ll be absolutely fine with Hershey’s.

5. Guittard Semi-Sweet Dairy-Free Chocolate Chips

A torn package of Guittard semisweet chocolate chips lies on a dark surface, with several chocolate chips scattered beside it. The gold and red packaging is slightly crumpled.
Wilder Shaw / Cheapism

I’ll be honest: I wanted to grab Guittard’s standard chips, but my store was picked dry. Guittard is popular in my neighborhood, I guess. Dairy-free was all that remained, but I have to hand it to Guittard. There’s a slight richness missing here — one gained from actual dairy — but the chips aren’t bad. I’d be surprised if there were a better-tasting dairy-free chip than this.

6. Enjoy Life Dairy-Free Semi-Sweet Mega Chunks

A bag of Enjoy Life Mega Chunks sits on a wooden surface, with several dairy-free semi-sweet chocolate chunks spilled out next to it. The packaging highlights allergen-free and gluten-free features.
Wilder Shaw / Cheapism

Chunks! Is that allowed? I’m not sure. I think I make the rules, so I say it’s allowed. I’m sure the chocolate chip police will sound off in the comments. 

Enjoy Life’s hunks are a great size, texture, and shape (though alas, also coated with chocolate bloom), but you can taste the dairy-free-ness. There’s a lingering depth of chocolate flavor that’s missing from each bite, and even though these are pretty good for what they are, it’s hard not to forget the real thing.

7. Lily’s Semi-Sweet Chocolate Style Baking Chips

A package of Lily’s semi-sweet chocolate style baking chips rests on a wooden surface, with some chocolate chips scattered nearby. The packaging highlights “No Sugar Added” and contains images of chocolate chips.
Wilder Shaw / Cheapism

Chocolate “style?” “Baking chips?” I don’t know about that one. That gives me the same feeling I get when I see the words “chocolate drink” on a bottle of Yoo-Hoo. 

Lily’s fooled me pretty substantially, for a minute. I popped a few of these bad boys into my mouth, chewed them up, and thought, “Wow, for no-sugar-added chocolate, this is pretty good.” It’s almost like Lily was waiting for me to believe that, because then came the Stevia. My mouth was wrecked with Stevia after this. If artificial sweetener is your vibe, mazel tov. It’s my nemesis, and Lily is serving me way too much of it.

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Wilder Shaw

Meet the Writer

Wilder Shaw is a staff writer at Cheapism who has written for publications like The Washington Post, Thrillist, Time Out, and more, but you most likely recognize him as Trick-or-Treater No. 2 from a 1996 episode of “The Nanny”. Give him a shout on Bluesky and Instagram.