If you’ve got a sweet tooth, now’s a good time to use it. Crumbl is handing out free sleeves of Martha Stewart’s Chocolate Chip Cookie Thins today at locations nationwide. The giveaway is part of a new collaboration with Stewart that includes a full menu takeover.
Crumbl co-founder and CEO Jason McGowan said the event is meant to bring a little comfort to customers. “Life is heavy for a lot of people right now, even here at Crumbl,” McGowan said in the release. “Sometimes even a small act of kindness can make the day feel a little lighter.”
Founded in 2017 in Logan, Utah, Crumbl has expanded to nearly 1,100 stores across the U.S., Canada, and Puerto Rico. The brand is known for its rotating weekly cookie lineup and signature pink boxes, with new flavors announced every Sunday.
The partnership with Martha Stewart features her Chocolate Chip Cookie Thins as part of Crumbl’s latest limited menu. McGowan described the collaboration as “something bigger than cookies,” pointing to the company’s focus on connection and compassion.
“We know a cookie doesn’t fix everything,” McGowan continued. “For some, it may not fix anything. But our hope is everyone will feel seen and loved for just a moment. I’m so proud of our franchise partners and bakers for helping make this small act of kindness possible for our Crumbl customers.”
McGowan and his wife, Whitney, are also launching a foundation backed by a $1 million personal donation to help pay off school lunch debt for local students. McGowan said he hopes the effort encourages others to give back in ways that make sense for them.
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