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A person holds a packaged wedge of cheese while browsing a refrigerated grocery store shelf filled with various types of packaged cheeses.
ShotShare/istockphoto

Generic dupes of big brand-name products are always tempting, but sometimes the price difference doesn’t make up for an enormous lack of quality. Is it always worth it to save money and go generic? Not by our count. Check out these 10 generic groceries that we’d never, ever buy.

Ketchup

A person holding a bottle of ketchup and a red shopping basket stands in front of a grocery store shelf filled with various bottles of sauces and condiments.
sergeyryzhov/istockphoto

Like the geniuses who dress hot dogs in Chicago, ketchup is a no-fly zone with me. Ketchup is disgusting. I’ve got no clue why you people like it so much.

But the other thing about ketchup? I’ve never met a person in my life who doesn’t share the same opinion: Heinz or nothing (which proved true in our ketchup taste test).

Coffee

Bags of coffee in various brands and flavors are displayed on grocery store shelves, each with yellow sale price tags. Brands include Counter Culture Coffee and Peet’s Coffee.
Outrageous-Tomato433/Reddit.com

There was a long period when I used my grocery store’s brand of K-Cups. These things are dirt cheap, and when I was buying them in a 100-pack, they came out to about 25 cents a cup. Hard to beat in the K-Cup world.

Unfortunately, they taste like dirty water. Now I’m paying 50 cents a cup for some compostable, better-tasting pods, and I’m living in a world of difference. Catch me in a few years when I’m paying $1.

Cream Cheese

New York City, New York, USA - January 22, 2016:  Seen here are two varieties of Philadelphia Cream Cheese products.  Philadelphia Cream Cheese is one of the Kraft brand family of products.
littleny/istockphoto

Whipped Philadelphia cream cheese is the top of the food chain, my friends. The processed aftertaste of generic cream cheese is a hard one to shake. Avoid it, and go with Philly.

Juice

A woman with straight dark hair, wearing a black top and a crossbody bag, stands in front of a supermarket refrigerated section filled with various bottles of juice.
Moyo Studio/istockphoto

Even good juice is loaded with sugar, but at least when you’re drinking it, you get to shrug it off and remind yourself that it’s made out of actual fruit. The cheaper and more generic the juice, however, the less actual fruit you may find in there. At a certain point, this is just flat soda.

Chocolate Chips

A close-up of a white bowl filled with dark chocolate chips, showing their smooth, glossy surfaces and distinctive teardrop shapes.
Garrett Aitken/istockphoto

If you bake, or even if you’re fond of the person you’re baking for, use name-brand chocolate chips. Without them, you’re losing the signature flavor and creaminess that you get with Nestlé or Ghirardelli, or a brand like that.

Salad Dressing

Four bottles of Simply Nature organic salad dressings—Chipotle Ranch, Caesar, Oil & Vinegar, and Poppy Seed—are displayed in a cardboard holder on a store shelf.
Cheapism

The quality gap between generics and big brands is especially noticeable in the salad dressing aisle. Lower-quality oils, vinegars, and seasonings will have been used in generic dressings. And, at least in the ranch dressing department, some major brands have no equal.

Cereal

Grocery store shelves stocked with various colorful cereal boxes, including brands like Reese’s Puffs, Froot Loops, Eggo, Oreo O’s, Cap’n Crunch, and Pops, arranged in rows.
riffedge/Reddit.com

I am a person of simple standards and principles, but I’ll tell you this: I will skip Cinnamon Toast Crunch and choose the generic “Cinnamon Squares” or “Crunchy Cinnamon Toast” or whatever title it’s trying out when, and only when, H-E-double-hockey-sticks freezes over. And probably not even then, frankly.

Canned Veggies

A variety of canned foods, including soups, vegetables, beans, salmon, sardines, cheese sauce, and tomato sauce, are arranged in several rows against a white background. Brands include Campbell’s, Del Monte, and Green Giant.
NoDerog/istockphoto

Canned veggies are not nearly expensive enough to low-ball yourself. Most generic canned veggies are designed to last until after the apocalypse and have enough preservatives to do so. Spend the extra 12 cents and get something a little nicer.

Cheese

A person holds two blocks of cheese with price stickers while shopping in a grocery store, standing next to a red shopping basket filled with groceries.
sergeyryzhov/istockphoto

Have you ever tried to melt some store-brand melted cheese? Have you ever tasted it? The texture, the consistency, the flavor… everything is wrong. All wrong.

Olive Oil

An older man with gray hair and glasses kneels in a supermarket aisle, examining a bottle of cooking oil among various bottles on the shelf. He is wearing a gray puffy jacket and appears to be reading the label.
coldsnowstorm/istockphoto

The “talking about olive oil” scale is tough. If you fall too far on one end —the side that says all olive oil is the same and there’s no reason to pay more than generic —you’ll find yourself extremely wrong. But if you fall too far on the other end, suggesting that the only olive oil one should ever consume must be the most expensive, imported stuff on the planet, you’ll find yourself being extremely annoying.

The solution? Grab a mid-level olive oil. Extra virgin, if possible; just make sure it’s the real stuff.

More Grocery Tips From Cheapism

A blue package of Oreo chocolate sandwich cookies sits on a wooden surface. The label reads “Milk’s Favorite Cookie” with an image of two Oreo cookies and nutrition facts visible on the front.
Lacey Muszynski / Cheapism

Meet the Writer

Wilder Shaw is a staff writer at Cheapism who has written for publications like The Washington Post, Thrillist, Time Out, and more, but you most likely recognize him as Trick-or-Treater No. 2 from a 1996 episode of “The Nanny”. Give him a shout on Bluesky and Instagram.