The History of American Jeans: From Railroad to Runway

Blue jeans have a long history in this country. Invented in the late 1800s, America introduced jeans to the world during World War II, and now people almost everywhere wear jeans. Today, one of the first truly American garments remains a booming business — the average American owns seven pairs of blue jeans, and approximately 450 million pairs of jeans are sold in the United States per year. Let’s take a look at how jeans progressed through the years to what they are today.

Related: 15 of the Most Expensive Clothing Items Ever Auctioned

The Man Behind the Name

In 1853, a Bavarian immigrant by the name of Loeb Strauss earned his United States citizenship and left his New York-based family and family business (selling bolts of cloth, linens, and clothing) to relocate to San Francisco. He changed his name to Levi Strauss and set out to start his own business in dry goods.

Related: 20 Free and Cheap Things to Do in San Francisco

Blue Jeans Are Born

The official “birthday” for blue jeans is May 20, 1873. This was the day that Levi Strauss and a tailor named Jacob Davis received the patent for their process of reinforcing pants with rivets. According to a Levi’s company timeline, the original design has “one back pocket with the Arcuate stitching design (the same design they have today), a watch pocket, a cinch, suspender buttons and a rivet in the crotch. The rivets on the back pockets are exposed.”

For more fun stories like this, please sign up for our free newsletters.

A Lost History

In 1906, tragedy struck when a massive earthquake hit San Francisco, starting a fire that burned up much of Levi Strauss & Co.’s history, photos, catalogs, and products. So, pinpointing the exact history of blue jeans is a little fuzzy. What is known is that Strauss, who had made a name for himself selling quality dry goods and clothing, teamed up with Davis, a tailor who made and sold miners’ workwear in Reno. Davis had purchased cloth from Strauss, and reached out to him to combine forces and create the ultimate work attire using Strauss’ denim and Davis’ idea of a rivet. With the patent received in 1873, the duo made their first workwear: waist overalls with copper rivets (or buttons for the waist and pockets), using a blend of brown cotton duck and blue denim.

Strictly Denim

Levi Strauss passed away in 1902, and by 1911 the company was owned and operated by Strauss’s nephews, Jacob, Louis, Abraham, and Sigmund Stern. Due to customer demand, they stopped making blue jeans out of cotton duck and stuck strictly to denim, considering it a superior fabric that was strong, comfortable, and became more comfortable with each wash — ideal for manual labor workers in the mines and on the railroad. By 1920, Levi’s garments became so popular that the company opened a second factory in Frankfort, Indiana.

Related: Made in the USA: 33 Must-See Factory Tours

Jeans in the 1930s

Enter John Wayne and the Western genre of movies. Combine America’s newfound Wild West fascination with the fact that many of the country’s workers still needed a rugged pant, and what started as practicality became a stylish trend. Now it wasn’t just manual laborers that needed a pair of blue jeans — the growing fascination with cowboys and dude ranches had everyone wanting the look.

Jeans in the 1950s

By mid-century, American soldiers had taken their blue jeans to war, which had people in other countries coveting the style, while civilians at home had begun wearing them for leisure activities. Marilyn Monroe helped lead the way for women to don blue jeans with her starring role in the 1952 movie “Clash by Night.” The style was still high-waisted work pants, but slightly slimmed down for women, and for men. Ultimate bad boy James Dean gave jeans a rebellious reputation in “Rebel Without a Cause” that soon had many young people wearing jeans. 

Jeans in the 1960s

It was during this decade that jeans as a fashion symbol for youth, individualism, new ideas, and rebellion really took hold. The counterculture movement that emerged during the 1960s continued to embrace denim. Jefferson Airplane recorded radio spots for the Levi’s brand, and the Beatles shed their suits in favor of a more relaxed look that included Levi’s. It became popular to decorate your jeans with colorful patches and embroidery, and flares and hip-huggers became styles later in the ’60s and carried over into the ’70s.

Related: The 50 Greatest American Inventions of the Past 50 Years

Jeans in the 1970s

Two words sum up jeans in the ’70s: bell bottoms. The bigger the flare at the ankle, the better. Ripped knees and frays also began to be stylish during this decade, and denim-on-denim was a new trend. Jean jackets and denim skirts also debuted in the 1970s.

Related: 19 Far-Out ’70s Fads That Have Made a Comeback

Jeans in the 1980s

Denim jackets, skirts, and now jean shorts continued their upward trend, fueled by pop-culture icons like Madonna, TV shows and characters like Daisy from “The Dukes of Hazzard,” and movies such as “Dirty Dancing.” By this time, designer jeans had also taken hold and designers were experimenting with rips, frays, and different washes, including stone-washed and acid-washed jeans for both men and women. The bell-bottom trend gave way to tapered ankle jeans, and even rolling jeans into a tapered ankle was hip in the ’80s.

Related: 14 Dead Fashion Brands We Miss

Jeans in the 1990s

Enter the grunge era. Traces of bright colorful patches and embroidery were mostly gone by this decade, and men were wearing baggy jeans slung low on the hips. Carpenter jeans with pockets and tabs were the rage among both sexes, while women also embraced overalls and shortalls (overalls that were shorts). Head-to-toe denim was also a trend, one that Britney and Justin would carry into the beginning of the next decade.

Related: 51 Best American-Made Products You Can Buy

Jeans in the New Millennia

In the aughts, women began moving away from the regrettable — and laughable — “mom” jeans, and adopting the ultra-low rise, boot cut jeans look, while men’s jeans also trended toward boot and straight leg cuts. With new technology, denim became more stretchy, which allowed it to be more fitted, and the skinny jean caught on big time by the late 2000s. Even men began wearing slim or skinny versions of jeans.

Related: 30 Most Regrettable Fashion Trends in History

Jeans Today

Nowadays, skinny jeans still prevail — although boot cut could be launching a comeback — and some women’s versions are so stretchy that a new term was invented for them: jeggings. A cross between jeans and leggings, this ultra-comfortable new style is now considered appropriate — at least by some — for work and play. Dark or medium washes are considered dressy jeans, while light washes are more casual. Baggy jeans for women are also big for 2021 (no huge surprise given that we’ve all been living in sweatpants for months). Meanwhile, mens’ trends have veered toward the skinny and straight cuts, and jean designers are still using rips and frays to set their styles apart.