Everyone and their brother has a wellness-focused New Year’s resolution — it’s inevitable. With that in mind, grocery stores shift the focus of their sale ads, stores like Target promote protein bars and exercise equipment, and businesses leans into the trends to make more sales. Aldi is no stranger to these tactics and has rolled out a line of “Better-for-You” products to entice shoppers who have wellness-related goals.
What Is Aldi’s New Section?
One of the highlights (or devastations) of Aldi is that the store will lean into the seasons and trends in a rolling format, targeting its Aldi Finds and end cap sections toward a specific theme. From holidays and German staples to backyard barbecue fixings, every season has its hype, and Aldi is targeting the shoppers focused on wellness goals to ring in the new year.
The “Better-for-You” section hasn’t taken over the entire sprawl of the Aisle of Shame, but instead seems to have replaced the end cap space where the charcuterie fixings lived during the holidays (RIP, cornichons. You will be missed). Of course, as any good Aldi rollout does, this one keeps a uniform branding with fun colors like blue, pink, green, and orange.
What ‘Better-for-You’ Items Does Aldi Sell?
The “Better-for-You” products seem to be exclusive to snacks and drinks, but they do veer off from things you’d typically see at an Aldi store. We’re talking teriyaki-flavored seaweed snacks, collagen drink sticks, pea crisps, sparkling electrolyte drinks, avocado oil chips, and more. The section also includes new spins on familiar favorites like the store’s Popz drinks (prebiotic sodas), which come in three new flavors. Take it from me: The passionfruit guava one is delicious.
How Do Aldi’s Prices Compare to Other Brands?
Do you even have to ask? Okay, we’ll break it down a bit for you in the name of journalism. A can of Popz at my local Aldi store cost $1.49, while the Target near me sells cans of Poppi for $2.29 a piece. The organic pressed coconut waters are $2.19 each at Aldi, but Harmless Harvest’s organic coconut water at Target is $5.99. The Fizzer drinks cost $1.19 a can at Aldi, while the comparable Bubbl’r drinks are $2 each at Kroger.
Obviously, Aldi wins the price game again, guys. Give us more “Better-for-You,” though, Aldi. Extend it beyond snacks and drinks. You have our attention.
