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A person holds an orange iPhone with three cameras in its box, next to the phone's packaging, on a wooden surface—highlighting common Black Friday shopping mistakes like rushing expensive tech buys.
martin-dm/istockphoto

Most people don’t want to wade into the Black Friday shopping madness unless they absolutely have to. Although it seems like everything is on sale, the reality is that there are plenty of purchases that are unwise to make on America’s biggest shopping holiday. Even if you can’t skip Black Friday shopping altogether, be wary of certain types of products that often don’t turn out to be desirable deals.

Winter Coats

Winter Coats
Juanmonino/istockphoto

In the market for a warm winter coat? Late November is not the time to buy, according to savings expert Kendal Perez, once the in-house savings expert at Coupon Sherpa. “Clothes are a great buy during Black Friday weekend, especially on Cyber Monday,” Perez said. “But winter coats are a better buy in January when the winter season — for retail, anyway — is coming to a close and bulky jackets start moving to clearance racks.”

Toys

Tildie's Toy Box, Philadelphia
Tildie’s Toy Box

Buyers will see some toys marked down on Black Friday but should wait for bigger savings that are likely in the coming days and weeks. “Toys are big buys during the holiday season, and retailers often discount them more heavily closer to Dec. 25 to tempt parents just before the holiday,” Perez said.

The Latest Phone

A hand holding an iPhone displaying the home screen with various app icons, including Weather, FaceTime, Calendar, and Maps. The screen shows Calgary weather at 15°C. The background is blurred.
Marvin Samuel Tolentino Pineda/istockphoto

There’s always a lot of hype about the latest iPhone, but Black Friday may not be the time to buy. “Walmart, Target, and Best Buy will likely offer these devices with store gift cards of up to $250, but deeper discounts on the device will arrive when it loses its novelty,” Perez said. Look for iPhones to come down in price about nine or 10 months after release.

Jewelry

Contemporary gold and gemstone jewelry placed in showcase of jewellery store.
JackF/istockphoto

Avoid things that sparkle. “Shoppers should hold off on any jewelry purchases until after the New Year,” said Sara Skirboll, shopping and trends expert at RetailMeNot. “While jewelry is a go-to gift for a loved one during the holidays, January brings savings in the form of Valentine’s Day discounts.” 

Fitness Equipment

Closeup of exercise bike
GoodLifeStudio/istockphoto

Before splurging on new workout gear, remember that January is prime time for discounts. “There might be a few deals during Black Friday week on fitness equipment,” Skirboll said. “But shoppers should expect these retailers to dive into deeper discounts after the new year. It is no secret that New Year’s resolutions encourage a stronger workout regimen, and stores know it.”

Tools

work tools in a modern wall organizer
jaksa95/istockphoto

Tools are often a standard gift for men, but that’s a purchase that should be delayed. December is likely to bring lower prices.

Holiday Decorations

A woman wearing a black coat looks at a package of colorful gift bows in a store aisle decorated with holiday items, including wreaths and a wooden Christmas tree.
GabrielPevide/istockphoto

The time to buy holiday decorations is not when retailers are heading into the holiday season. Target has been known to offer significant discounts on the Saturday after Thanksgiving, but other major clearance sales usually arrive just after the holidays end.

Outdoor Furniture

garden sofa with pillows
KatarzynaBialasiewicz/istockphoto

Patio furniture will be in short supply on Black Friday, as most outdoor products are put on clearance as soon as summer ends. Still hoping for a deal on a patio set? Wait until Labor Day next year.

High-End Laptop Computers

Macbook
Prykhodov/istockphoto

Budget and mainstream laptops should enjoy steep discounts on Black Friday, but that’s not the case for more expensive models with blazing processors and better graphics. They’ll be cheapest in July and September.

Final Sale Items

Front of store with final sale signs
Marius_Comanescu/shutterstock

It’s no secret that many retailers face serious financial woes and even bankruptcy in some cases, so it’s best to avoid items marked “final sale.” These buys are often impossible to return or even exchange.

Bedding

Bedding
KatarzynaBialasiewicz/istockphoto

The tradition of retailers discounting bedding at the start of the year is a long-held tradition. It’s not unusual to see discounts of 50% to 80% during January white sales, so don’t buy bedding on Black Friday.

Mattresses

woman touching orthopedic mattress in furniture shop
LightFieldStudios/istockphoto

According to Consumer Reports, February is the time of year when people in search of better sleep stand to save the most on mattresses. Wait a few months after Black Friday to get the best deal on a mattress.

Boxed Chocolate

chocolate in box
imagedepotpro/istockphoto

Boxed chocolate makes a great gift for anyone with a sweet tooth, but the time to buy is not Black Friday. The weeks between Valentine’s Day and Easter are the undisputed best time for chocolate savings.

Air Conditioners

A woman checking the temperature of an Air conditioner at home
Anchiy/istockphoto

Although it may seem logical to buy an air conditioner when demand is almost nonexistent, that’s not usually the case. The best deals are usually available at the very tail end of summer in August and early September.

More Black Friday Tips From Cheapism

Black Friday, Woman holding many shopping bags while walking in the shopping mall background.
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Meet the Writer

Andrew Lisa has been writing professionally since 2001. He was one of the youngest nationally distributed columnists at the largest newspaper syndicate in the country, the Gannett News Service, and later worked as the Money section editor at AMNewYork, the most widely distributed newspaper in Manhattan. He currently works as a full-time freelance writer.