What started with Amazon Prime membership price hikes led to the biggest layoff in the company’s history, a decline in the number of its Prime memberships, the undoing of its charitable donation program, and now, just to cement itself as a company that knows how to steadily give its customers something to gripe about, Amazon is increasing the price of two of its music subscription plans.
Things I’m cutting out of my life due to price increases:@netflix @hulu @espn @paramountplus @Spotify @pandora@amazonmusic @Walmart None of these things are necessary for my families survival or happiness. Peace price gougers.
— Jim Brian Russell (@JimBrianRussell) November 6, 2022
Disney+, Hulu, Spotify, and other subscription services have hiked their prices, leaving consumers to say goodbye to a few extra dollars each month. Starting in February, the price of Amazon Music’s Unlimited Individual Plan is rising by $1 to $11 a month, while its Unlimited Student Plan also jumps by a buck a month to $6.
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The latest price hikes follow an increase last May for Amazon Music Unlimited for Prime subscribers, which saw monthly fees rise by $1 to $9 and annual subscriptions climb by $10 to $89.
Despite its move to expand the number of songs available in its library, the price hikes may drive consumers elsewhere, given the availability of so many competing music-streaming services.
Amazon says its updated pricing begins Feb. 21, and customers should expect to see the new price reflected in bills after that date.
