Walmart isn’t as noted as Target for its store brands, but the nation’s largest retailer has been making a concerted effort to refine and invest in its own labels. Luckily for shoppers, those products are usually much easier on the wallet than their name-brand counterparts, and the best ones require little to no trade-off when it comes to quality, many reviewers say. Still skeptical? Take a look at some of Walmart’s best-loved products, from groceries to home goods.
Prices and availability are subject to change.
Related: 13 Hacks and Secrets for Shopping at Walmart
Great Value 100% Arabica Donut Shop Coffee Pods, 96 ct.
$20 Shop Now
Single-serve coffee pods are undoubtedly convenient, but they’re much pricier compared with buying ground coffee. Walmart helps cushion the blow with this big box of well-priced single-serve coffee. Each pod runs about 21 cents each, compared with 48 cents for McCafe and more than 60 cents for Starbucks.
Reviewer rave: “Dunkin’ Donuts has nothing on this Great Value donut shop coffee. The taste is every bit as good as DD at a much lower price. I’ve been using it ever since I got my first Keurig coffee maker. It’s such a great value that it just makes sense to get the large 96-pod box.” — artgal7
Related: The Best 10 Coffee Makers to Buy at Walmart and Target
Onn. 32″ Roku Smart TV
$118 Shop Now
Reviews indicate that quality is hit and miss from Walmart’s main tech brand, Onn. But a definite “hit” is this smart TV. No, the display isn’t high-definition, but buyers say it’s still plenty clear, and they love how easy it is to stream their favorite shows using the built-in Roku.
Reviewer rave: “Being a lower cost brand I did not have high expectations, but it amazed me with its quality. The Roku stays connected to the internet very well, I did not have any issues with it disconnecting. The remote is very responsive when you push the buttons and there is no lag time. When watching TV, there is no skipping or jittering in the image even with fast action scenes. … Great TV with quality picture!” — mnm83
Related: 20 Surprisingly Expensive Products at Walmart
Mainstays Performance Bath Towel Set
$18 Shop Now
You can never have enough soft, plush bath towels, and these are a reviewer favorite. Owners say they’re just as good as towels with a much steeper price tag, and hold up to daily use and abuse admirably well. They come in a ton of colors, too.
Reviewer rave: “Needed some new towels. I saw these and they looked pretty thick, for the price I thought they would pill up really bad and thin out, but I was nicely surprised after washing a few times, these towels really hold their own. Still nice and thick and no pilling. Will definitely be getting more.” — hmburch
For more handy shopping tips, please sign up for our free newsletters.
Equate Nutritional Shakes, 6 ct.
$6 Shop Now
Anyone who’s tried a range of nutritional shakes knows they can range from pretty good to downright awful, but devotees say Walmart’s version is definitely among the former group. Each shake has 9 grams of protein and 26 vitamins and minerals. They’re also gluten-free and okay for the lactose intolerant.
Reviewer rave: “Love the chocolate flavor. Doesn’t leave an awful aftertaste. And it’s a huge help when you’re on the go and don’t have time to stop and cook. Grab and go.” — Susan
Ozark Trail 20-Ounce Tumbler
$7 Shop Now
If the nearly 4,000 happy reviews aren’t enough to convince you, there are plenty of first-hand tests that conclude the same thing: The Ozark Trail Tumbler keeps drinks just as cold for just as long as the much pricier Yeti. At this price, you can afford quite a collection, or several stocking stuffers.
Reviewer rave: “The first thing I did was put this to a 47-hours ice test against my 30-ounce Yeti. The Ozark actually had a slightly bigger piece of ice left! There is no question that this is at minimum equal to the Yeti at a quarter of the price!” — ATR4037
Related: 22 Cheaper Alternatives to Popular Products That Won’t Disappoint
Trending on Cheapism
Time and Tru Women’s Soft Knit Jegging
$1Shop Now
More than 1,000 happy owners say these Walmart-brand jeggings are the ultimate in comfort and versatility, with pull-on styling and plenty of forgiving stretch. They come in plenty of colors, and the low price means shoppers can buy a multitude of pairs instead of just one pair of typical jeans.
Reviewer rave: “I literally have them in every color. I work in a business casual environment and these are perfect! You can dress them up with a nice blouse and heels, or dress them down with a T-shirt and tennis shoes. They are versatile and extremely comfortable! Very high quality fabric, especially for the price.” — JMB2013
Related: 34 Surprisingly Good Costco, Walmart, and Target Products
Mainstays Grayson Square Folding Sling Chairs, 2 ct.
$50 Shop Now
There never seem to be enough places to sit during outdoor get-togethers, but these well-loved folding chairs are an inexpensive solution. Made with sturdy rust-resistant steel and polypropylene-covered polyester that can stand up to the elements, they’re also built to withstand some abuse.
Reviewer rave: “Love, love, love these chairs. So much I just bought 2 more. I got them to use out front in my condo so the neighbors and I could sit outside and visit. They are light enough to just pick up and take out front or out back. They are also very comfortable. Great product, great service, great delivery… highly recommend.” — Janetcf
George Men’s Premium Denim Jeans
$18 Shop Now
Premium denim exists at Walmart, shoppers say, and at a price that would make other jeans manufacturers foam at the mouth. Several report that these men’s jeans are a wardrobe staple that far outperform their low price.
Reviewer rave: “Great price! My husband has been wearing these for work for years now, they fit him great. These jeans take a beating, dirt, oil, grease, they wash and wear really well! Can’t beat the cost, no sacrifice on quality!” — Lyn
Related: The History of American Jeans: From Railroad to Runway
Sign up for our newsletter
Better Homes and Gardens Azalea Ridge Outdoor Bistro Set
$374 Shop Now
One of the hardest things to swallow about patio furniture? A quality set can easily cost more than your indoor furniture. Not so with this bistro set, made with heavy-duty steel, all-weather wicker, and tempered glass. Plenty of highly rated coordinating pieces are available for those with more of a crowd, too.
Reviewer rave: “This is an absolutely beautiful patio set. I looked all around at several places before selecting this set (Lowe’s, Home Depot, Amazon, Today’s Patio). There simply is not another set out there that is this comfortable, stylish and priced so right.” — MiMiAZ
Equate Extra Strength Hair Regrowth Treatment
$19 Shop Now
Hair loss is a bitter pill to swallow, especially when over-the-counter treatments can be so expensive. Walmart’s version of pricey name-brand hair-regrowth formulas contains the same active ingredient, Minoxidil, and devotees say it’s just as effective.
Reviewer rave: “I was wisely advised by my dermatologist to try men’s Rogaine. The price, however, was a major deterrent, so more sleuthing led me to Walmart, and their version of Rogaine — just plain minoxidil, but at an affordable price. Equate did wonders! And has continued to work its volumizing wonders over the years. My hair’s thick and shiny, and while it undergoes spells of temporary loss, it always returns in full volume.” — 22Fabulous
Related: These Are the Biggest Hair Myths You Need to Get Out of Your Head
Time and Tru Women’s Two-Band Slides
$15 Shop Now
Walmart’s sandals offer trend-lovers the chance to sport that Birkenstock look for a lot less. Pair these name-brand lookalikes with shorts or skinny jeans to spring into style.
Reviewer rave: “Very cute shoes. The camo is pretty subtle and could be worn with a lot of different outfits. These shoes are very comfortable. The straps do not rub, and the insole is soft, yet supportive. There is no slipping or clopping that I have had with other slip on styles.” — BSlay
Mainstays Blackout Grommet Curtains Pair
$15 Shop Now
Curtains can get quite pricey indeed, especially if they block any amount of light. That’s why buyers love these machine-washable blackout curtains that have contemporary grommet tops. The darker the color, the more light they keep out, buyers say.
Reviewer rave: “I love these! I needed something different in my livingroom besides just blinds, I found these and instantly knew that is what I needed. I washed them before I hung them. they don’t have any cotton in them so they didn’t shrink which is a huge plus! I get so many compliments on them!” — Megan
Better Homes and Gardens Round Tufted Storage Ottoman
$240 Shop Now
This button-tufted ottoman with nailhead trim has an upscale look that belies its low price. It’s also a living-room multitasker that can be a cozy footrest, extra seating, or a convenient spot to stow blankets, magazines, games, or other clutter.
Reviewer rave: “I wasn’t expecting much because of the price and I had looked at other sites for a similar buy as well and they were way more expensive! I am so happy that this piece worked out as well as it did. … It’s actually lightweight and the space inside is deep enough to put away blankets, toys, shoes, or whatever you have for a quick clean up if company is coming unexpectedly.” — CLA
Related: 11 Marie Kondo-Inspired Storage Ideas to Organize Your Home
George Men’s Wrinkle-Resistant Flat Front Cotton Twill Pants
$16 Shop Now
Every guy needs a reliable stash of flat-front pants for casual Friday, date night, or any occasion that requires a tad more effort than jeans. These well-reviewed cotton George pants are wrinkle-resistant and come in four neutral colors.
Reviewer rave: “Bought a few pairs of these in various colors, am very happy with them. They’re very soft, very comfortable, love the feel of these. Much better than expected for the price, probably will get a few more pairs soon. They seem good for dress or casual.” — shopperperson
Related: The Top Deals at Walmart Right Now
Great Value Mountain Trail Mix
$5 Shop Now
Trail mix can be a great energy-boosting snack, especially when you’re on the go. It can also be pricey, but this Great Value version sneaks in under 20 cents an ounce. Devotees say it’s also undeniably tasty, with real M&Ms, almonds, cashews, and raisins providing that perfect balance of salty and sweet.
Reviewer rave: “Typically I am hesitant to purchase store brand items because my experience is they are usually just not the same. This trail mix is not only a great price but also a great mix. There is certainly a reason it is hard to keep on the shelves at my local store. … The mix is great, not too overfilled with raisins like typical trail mixes.” — WIcamp
Wonder Nation Sleepers, 2 ct.
$10 Shop Now
Why spend big on something that will be repeatedly spat up on, then outgrown in a blink of an eye? These cotton sleepers from Walmart’s children’s clothing label also have a convenient zipper and mitten cuffs.
Reviewer rave: “Perfect………Thin, stretchy, soft, easy to open and close and includes the hand covers. Excellent pajamas for my baby” — Dahab
Ozark Trail All-Terrain Wagon
$70Shop Now
Whatever you need to haul around, happy buyers say this steel-framed Ozark Trail wagon is up to the task. It holds up to 225 pounds, has sturdy 7-inch wheels and a telescoping handle, and includes plenty of pockets for smaller items along the sides.
Reviewer rave: “Arrived quickly and only required wheels to be assembled. Very nice quality, but on the heavy side. Easy to fold and rolls/ steers easily. Would recommend to anyone that can pickup a case of bottled water.” — Sunburntnflorida
Allswell 10″ Hybrid Mattress
$199 and upShop Now
Walmart has positioned its bed-in-a-box brand, Allswell, to compete with the likes of Casper, Leesa, and Tuft & Needle. Plenty of owners say this inexpensive mattress is at least as good as the options from more well-known brands, and many say the combination of traditional coils and memory foam feels more supportive than one or the other.
Reviewer rave: “I’m a big guy and after 10 years of just a memory foam mattress I was waking up with constant back and hip pain. I could never get comfortable. Since the first night I received my Allswell mattress I have slept really well and have not experienced hip or back pain once. I am mostly a side sleeper and the support of the springs in conjunction with the memory foam is the best of both worlds. Can’t go wrong for the price.” — Brendon
Related: 20 Surprisingly Expensive Products at Walmart
Great Value Peanut Butter
$4 Shop Now
Walmart’s Great Value peanut butter certainly lives up to its moniker. This 64-ounce jar will make it unnecessary to stock up again any time soon, and it’s hard to beat the price: 6 cents an ounce versus 14 cents an ounce for the same-size container of Jif. Better still, most reviewers say you’d be hard-pressed to tell the difference.
Reviewer rave: “Quality and flavor is just as good as (if not better than) all of the store brands I’ve tried in the past. And actually gives some of the big name brands a run for their money. Being on a fixed income, and being a HUGE peanut butter fanatic, if there’s a better value out there for my peanut butter dollar I’ve yet to find it.” — TravTech
Related: 18 Things You Didn’t Know About Peanut Butter and Jelly
Equate Beauty Gentle Skin Cream
$6Shop Now
Cetaphil fans, take note: Reviewers say this Walmart’s version is a near-perfect dupe for the name brand, and the price is sure friendlier at 41 cents an ounce versus 68 cents. Got sensitive skin? It’s fragrance-, paraben- and alcohol-free.
Reviewer rave: “This is the holy grail. I stopped spending money on high end Moisturizer after I came across this! I’m on my second one now. It’s long-lasting and does a perfect job making my skin softer without making it feel greasy. It does have a dewy finish but not oily.” — ISMAT
Better Homes and Gardens 8-Cube Organizer
$70 and upShop Now
This Walmart standby proves Ikea hasn’t cornered the market on sturdy, versatile shelving that won’t break the bank. Buyers love that it can be used horizontally or vertically, and it’s easy to add baskets or bins to neatly corral smaller items.
Reviewer rave: “This organizer works great for a corner in my media room. The cubes house my record albums, turntable and mini Bose speakers. The shelves assemble easily and are very solid and sturdy for my purpose. I got the espresso color which looks great and matches perfectly with other espresso furniture in the room.” — Virginexian
Related: How Shopping at Walmart Has Changed During the Coronavirus Pandemic
Equate Ultra Broad Spectrum Sunscreen
$7 Shop Now
Walmart’s sunscreens have long been regarded as a good buy, especially in a product category where name brands can be quite expensive. This SPF 50 formula is water-resistant for 80 minutes, and it’s been lauded by expert testers as a more reliable pick than pricier options.
Reviewer rave: “This is a very good sunscreen. It rubs on the skin very easily and doesn’t leave that weird white film, which is why I love it so much! Sunscreens that leave a whiteness on your skin are a huge pet peeves of mine so I’m happy to get such a huge bottle for our family and it doesn’t have that.” — DayH
Related: Don’t Get Burned: What You Need to Know About Sunscreen
Great Value Strawberry Gelatin
36 cents Shop Now
Gelatin isn’t expensive to begin with, but buyers can save even more with a store brand. Walmart’s Great Value brand beat Jell-O, Kool-Aid, and other gelatins in a Tampa Bay Times taste test, earning praise for a fruity, well-balanced flavor.
Reviewer rave: “I make a strawberry gelatin salad. I recently purchased Good Value gelatin which worked perfectly. The taste was great and the price was fantastic compared to other brands. Very pleased.” — Sweetpea
Related: 22 Things You Didn’t Know About Jell-O
MoDRN Scandinavian Linear Triangles Rug
$106 and upShop Now
Modern? Scandinavian? No, you haven’t been magically transported to Ikea. Walmart’s sophisticated MoDRN home line includes gems like this high-pile rug, made of durable, stain-resistant polypropylene. It comes in three sizes and has distinctive tassels for added cozy-chic style.
Reviewer rave: “I love this rug! It’s the perfect addition to our living room. The style is just what I wanted and the shag is a good texture. I didn’t have a problem with it laying flat or the tassels or material shedding, I recommend!” — Arleene
