These days, it’s not enough to be an actor, musician, or reality TV star — you’ve got to have your own brand to go with it. Tons of celebrities have banked on their names bringing in big bucks via beauty products, fashion lines, and even their own alcohol brands. New to the list: A line of eyewear from none other than Sir Elton John himself, to be sold by Walmart and Sam’s Club.
Elton John: Elton John Eyewear
A style icon for decades, Elton John is bringing his distinct fashion sense to Walmart and Sam’s Club optical centers. Elton John Eyewear includes frames inspired by his life and career, and the singer has personally named each pair. Though the singer undoubtedly sports pricier specs, most of the frames in his line are priced around $100. For those comfortable spending a bit more to make a fashion statement, Sam’s will also sell a collection recreated from eyewear John has worn while performing; those more exclusive frames will be numbered and signed, and will start at $350. Walmart will donate a minimum of $1 million each year from sales of the collection to the Elton John AIDS Foundation.
Beyonce: Ivy Park
Whether you’re making a TikTok video or just want to look cool at the store, you too can dress like the queen Bey. The superstar has teamed up with Adidas and Peloton for a new line of athletic apparel and footwear, slated for release Nov. 10, after successfully selling Ivy Park gear at major retailers.
Rihanna: Fenty Beauty
The singer’s high fashion line, also named Fenty, may be out of reach for many due to the high price tag — and is currently “put on hold” — but her beauty product collection is an attainable way to emulate the star’s style. Products are sold online and at Sephora.
George Clooney: Casamigos
George Clooney created his tequila brand Casamigos with friend Rande Gerber, who also happens to be husband to Cindy Crawford, as a side project that came together one night while on vacation in Mexico. They recently sold the brand for one billion dollars. Curiosity peaked? Try the tequila yourself.
Drew Barrymore: Flower Beauty
Drew Barrymore’s cruelty-free beauty line (she promises no testing on animals) is available at select CVS, Walmart, and Ulta locations, as well as Kroger grocery stores. You’ll often find Drew testing out her products on social media to share her experiences with her followers.
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Kendall and Kylie Jenner: Kendall + Kylie Clothing
Two of the infamous Kardashian sisters have a clothing brand filled with trendy yet affordable pieces (everything is under $200). They’ve even got a storefront on Amazon. Stylewise, think teens and twentysomethings living the Insta lifestyle.
Justin Timberlake: William Rast
Justin Timberlake couldn’t stop the feeling that he wanted to get into the fashion business, and now his denim line can be found at Macy’s, Dillard’s and Nordstrom Rack. Items for men and women cost under $100.
Lady Gaga: Haus Laboratories
Add Lady Gaga to the list of celebs creating their own makeup lines. With her Haus Laboratories brand, Gaga offers all the products a makeup maven needs to get Gaga’s dramatic looks. Find it on Amazon if you’re looking to find all of it in one place.
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Khloe Khardashian: Good American
Khloe Kardashian caters to curvy women with her clothing line, Good American. With denim starting around $100, plus-sized shoppers can also find pieces at department stores like Nordstrom.
Ellen DeGeneres: ED by Ellen
Ellen fans can live like the talk show host thanks to Ellen’s brand that in her words, “is an extension of my lifestyle and is inspired by who I am as a person. ED is things that I see as a necessity, and things that are playful, too.” The company sells everything from bedding and bath items to eyeglasses. Many items can be found on Amazon.
Sarah Jessica Parker: SJP
No one wears heels quite like Carrie Bradshaw, er, we mean Sarah Jessaica Parker. Now you can walk in her shoes in Parker’s own collection of fancy footwear, available online, though you’re more likely to find kicks on eBay. Parker also sells clothing and fragrance for the full SJP experience.
Reese Witherspoon: Draper James
Reese Witherspoon brings her perky Southern style to the masses with her brand Draper James. Besides selling preppy clothing and accessories, the brand’s site also hawks Reese’s favorite books, Dolly Parton-themed gear, and of course, Reese’s own book, “Whiskey in a Teacup.”
Kylie Beauty: Kylie Jenner
It started with a lip kit, and ended up as an empire. Kylie went from the youngest of the Kardashian clan to the wealthiest, thanks to her use of social media to sell her lip kit sets, expanding one product into a full-fledged billion-dollar beauty line within a few short years.
Heidi Klum: Heidi Klum Intimates
The supermodel spent years on the runway in lingerie, so it’s no surprise she created her own line. The brand sells lingerie basics as well as sleepwear and maternity items, available on Amazon.
Dr. Dre: Beats Electronics
Dr. Dre started Beats Electronics in 2006, and though the brand was acquired by Apple in 2014, Dre’s name and image are still on the site, featuring a broad range of headphones, earphones and speakers that cater to every music lover. You’ll find a great selection on Amazon, too.
Kate Hudson: Fabletics
The actress and fitness fan decided to create her own athletic apparel line at what is hawked as an “accessible price point”. If you can’t get enough activewear, Fabletics offers a subscription service for monthly workout gear. The brand also offer’s mens’ and plus-size athletic wear.
Kim Kardashian: SKIMS
Of course Kim Kardashian would have her own brand just like her sisters have theirs; her side project is SKIMS, a line of body-conscious loungewear. Buy a pair of underwear starting at $18.
Ryan Reynolds: Aviation Gin
The comedic actor’s gin venture is no joke. As co-owner of Aviation Gin, Reynolds not only is the face of the brand, he also helps create funny advertisements. Can’t find it at your local liquor store? Buy it on Flaviar.
Jessica Alba: The Honest Co.
What started as a side project with Jessica Alba helping to market “natural” diapers has turned into a mega wellness brand. Like the other famous Jessica on this list, Alba’s The Honest Company offers products across multiple categories, from cleaning to baby clothes to makeup.
Jessica Simpson
The former pop singer/reality star ended up a billionaire thanks to her namesake brand, which can be found everywhere from Macy’s to Walmart, and sells products in every fashion, beauty, and lifestyle category you can think of.
Kristen Bell and Dax Shepard: Hello Bello
Cute couple Bell and Shepard have entered into the baby space, giving Jessica Alba a run for her money with their affordable brand Hello Bello. The line of diapers, baby and kids’ personal products, and parent-friendly items is available at Walmart, Meijer, CVS, Kohl’s, Albertsons, Hyvee and more.
Miranda Kerr: Kora Organics
The former supermodel sells her own line of organic skin care products that contain clean and natural ingredients. And if you really want to emulate her glowing perfection, you can even buy a water bottle with an amethyst in it (for $98) or design your home with her furniture pieces.
Tracee Ellis Ross: Pattern Beauty
The “Blackish” actress created her own hair product line when she couldn’t find products that worked for her. Her brand, also available on Amazon, features masks, serums, and accessories designed for women of color.
Emily Ratajkowski: Inamorata Swim
The supermodel is her own best advertisement for her line of skimpy swimwear and lingerie, but there are also surprisingly wearable pieces for all body types, such as sweatsuits and board shorts.
Sonja Morgan: Sonja
“The Real Housewives of New York City” alum is cashing in on her infamy with her fashion line, Sonja by Sonja Morgan. You don’t even have to be a rich housewife to copy her style – the collection is available at Walmart.
Kristin Cavallari: Uncommon James
Reality TV star Kristin Cavallari founded this Nashville-based jewelry company that sells layerable pieces — most items are under $100. Campaigns feature Kristin modeling the pieces herself, of course.
Lauren Conrad: LC By Lauren Conrad
The former MTV’s “The Hills” star banked on her fleeting celebrity status by creating her own fashion line, available at Kohl’s. Conrad also sells her own beauty line via her namesake site.
Sam Heughan: Sassanech Spirits
For “Outlander” fanatics, this scotch whisky created by the sexy Scot Jamie (aka actor Sam Heughan) will likely be as close as they ever get to the man, making that alone worth the purchase.
Post Malone: Maison No. 9 Wine
You wouldn’t necessarily expect the pet project of Post Malone to be a french rose wine, but the rapper has entered the wine making business with his take on an affordable summer wine for under $25 a bottle.
Millie Bobby Brown: Florence by Mills
The “Stranger Things” teen star has taken advantage of her celebrity by creating her own beauty brand aimed at teens. It includes “clean” skincare and makeup. Look for it on Amazon.
