Only six years into its ownership of Maple Street Biscuit Company, Cracker Barrel has begun to close locations. Although the company has not specified the exact locations, 14 restaurants are confirmed to be closing.
What Is Maple Street Biscuit Company?
Established in 2012, Maple Street Biscuit Company is a fast-casual concept with a focus on, you guessed it, biscuits. Baked daily, you can order them alongside classic breakfast and brunch dishes, like eggs and fried chicken.
How Is Maple Street Biscuit Company Different than Cracker Barrel?
Unlike Cracker Barrel, Maple Street is a lot more casual. This is a counter service place that isn’t even open for dinner. Cracker Barrel offers a more full-service menu, featuring options such as seafood and steak. You’re at Maple Street for a quick breakfast.
What’s Happening to the Chain?
This isn’t the first warning sign we’ve seen from Cracker Barrel. After slowing down expansion on new Maple Street Biscuit Company locations, the chain cited underperformance, resulting in a $16.2 million impairment charge.
Why Are Locations Closing?
Cracker Barrel told USA Today that these 14 locations “simply didn’t meet our financial expectations,” and cited that as the main reason for the closures. Because this chain is so regional, it’s expected to cause fewer shockwaves than, say, changing the Cracker Barrel’s logo, when traffic declined by 8%, according to the company.
Where Is Maple Street Biscuit Company Located?
Maple Street Biscuit Company currently operates over 50 stores in the Southeast, with locations in Florida, Georgia, Tennessee, North Carolina, South Carolina, Alabama, and Texas.
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