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Boy at his birthday party smiling
AleksandarNakic/istockphoto

No matter how you look at it, raising kids can be expensive. According to recent studies, the average cost of raising a child from birth to the age of 17 is $310,605, which covers food, shelter, and other essential necessities. Beyond that, there are many things parents are tempted to buy for their kids, and a lot of it is a waste of money in the long run. Here’s a look at how parents waste money on kids when they could be saving more money for retirement or their kids’ college education.

Baby Gear

Pregnant woman shopping for stroller
Orbon Alija/istockphoto

Forget new gear for each baby. Hand down what you used for baby one to baby two. If it’s your first time, consider shopping at consignment stores. As long as it’s safe and up to code, you can easily find a used stroller, crib, carrier, pack n’ play, high chair, and other items for less than new versions.

Brand-Name Clothes

Woman reaching for clothes on store shelf
Goodboy Picture Company/istockphoto

Instead of ordering those brand-new, brand-name boots for your daughter or son this year, hit up a big box retailer, a garage sale, or a second-hand store. You’ll likely find something equally cute, or you might even hit the jackpot and find brand names for a fraction of the price. Ditto on all the brand-name athletic clothes. Remember, there is no shame in passing down clothes from child to child or accepting hand-me-downs.

Kid-Marketed Products

Kids' cereal
Make the logo smaller? by Slack Barshinger ((CC BY-NC-ND))

Ever wonder how your kids can spot the “Star Wars” bandages, SpongeBob bath bubbles, or Elsa’s “Frozen” toothpaste from a mile away? These products are marketed directly to them and even placed at their eye level in the stores. Why pay more for “My Little Pony” bandages when plain ones work just as well?

New Bikes

Young boy with his new bike
sergeyryzhov/istockphoto

What kid doesn’t love a new bike from Santa? But the truth is that just as quickly as kids outgrow clothes, they outgrow bikes, roller skates, skateboards, and the like. Buying those things new is a surefire way to waste money on your kids. Instead, consider local consignment shops or find a bike at a garage sale and give it a thorough cleaning. Your kid won’t know the difference.

Electronics, Apps, and Video Games

Kids playing video games on phones
Rawpixel/istockphoto

Electronics and technology are a way of life for the up-and-coming generations, and they’re not going away (even if you wish they would). While some technology is great and even essential for learning, proceed with caution. Apps that start as free almost always have a paid version, along with in-app add-ons. Video games can also be expensive, and your child will likely want the next best thing in a week or will tire of the game faster than you can blink. Solution: If your child wants apps and video games, have them use their own money to buy them.

Impulse Buys

Two young girls in a shopping cart
mediaphotos/istockphoto

Have you ever taken a kid into Target and left wondering how you spent over $100? Those little accessories and toys that your kid begs for in every aisle really do add up. Just say no, or better yet, hit up those stores without the kiddos in tow.

Birthday Parties

Toddler birthday party
M-image/istockphoto

Your 3-year-old doesn’t need an extravagant birthday party. One celebration, cake, and a small gift will suffice. There’s also no need to schedule multiple parties, such as one at school, one with each side of the family, and a friends-only party. Also, skip the party favors (or at least buy them cheaply). They are usually junk that the kids don’t really care about anyway.

Family Passes

Amusement park ride
andresr/istockphoto

In theory, having a family pass to the local zoo or the nearest theme park sounds like a great idea, but be realistic about how often you can actually make an outing happen. A good rule of thumb is that if you really think you’ll visit at least once a month, then go for it. Otherwise, pass on the family pass.

Pets

Hamster
abalcazar/istockphoto

The family dog is one thing, but a hamster, a fish, a snake, and all the other little critters your kids decide they must have can start off as being cheap pets but just end up as money pits. A hamster requires a cage, cedar shavings, food, toys, and more, but will it live long enough to enjoy all its amenities? Even if it does, your kids could lose interest within weeks — leaving you stuck to take care of it and provide for it.

Eating Out

Grumpy child at a restaurant
Viktorcvetkovic/istockphoto

Eating out with kids is rarely enjoyable. Kids seldom behave in restaurant settings, and you’ll spend a small fortune on food they will barely touch. Eating out as a family, as nice as it may sound in theory, just isn’t worth it. Stay home, cook what you know your kids will eat, and reserve eating out for date nights without the kids. And if you are going to eat out with the kids, consider opting for restaurants where kids eat free.

Backyard Entertainment

Trampoline in a backyard
serdjophoto/istockphoto

Are your kids begging for a backyard pool, a trampoline, or a basketball hoop? In some cases, these purchases make sense, but you must ensure they are genuinely worth the investment. Is basketball a passing hobby? Will the trampoline cause your home insurance to skyrocket and hardly get used? Will that pool be forgotten as soon as your kids decide the local swimming hole is more fun? These are just a few considerations to keep in mind when contemplating a significant purchase that could result in a lot of wasted money.

Brand-Name Schools

Harvard
marvinh/istockphoto

College is a great investment in your child’s future, but the price tag shouldn’t cripple your retirement or your child’s future financial health (and in some cases can be cheap or even free). Figure out what you can comfortably contribute and let your child know the limits. If your child still desires a brand-name school, make it clear that they will be responsible for the difference. It’s also fair to help your child choose schools that align with their future goals, rather than just selecting schools based on name recognition.

Extravagant Weddings

Wedding reception table
Zoe Life Photography/istockphoto

According to The Knot, the average cost of getting married in the United States is $33,000. That figure doesn’t even cover the cost of a honeymoon. As everyone found out during the pandemic, when weddings were either put on hold or scaled back significantly, a wedding can be done on a much smaller budget. You need to figure out what you can comfortably contribute and be candid about it with your child. If they want to spend beyond that, it will be their financial responsibility.

Keeping Up With the Joneses

Young mom friends sitting and talking with their babies
monkeybusinessimages/istockphoto

Learn to let go of competitive parenting by not striving to have your kids be the best dressed on the playground or have the best electronics. Your child will learn to care less about what others have if you aren’t similarly swayed. While it can be humbling, it is also freeing financially and a great way to teach your kids about money.

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Scissor, money and note with text COST. Financial, cost cutting, reduce expenses concept
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Meet the Writer

Raechel Conover has been a staff writer for Cheapism since 2010. In that time she has written hundreds of stories and review articles for the website, many of which have also appeared on Yahoo, MSN, TIME, The New York Times and various other websites. She also played a key role in developing the Cheapism blog and served as the blog manager for a number of years.

Now with three young kids she remains a regular contributor to Cheapism.com. She’s a self-confessed shopaholic and frugal mom, always scouring the clearance racks for deals, utilizing local resale websites, and stacking coupons. When she isn’t writing or deal hunting, she can be found taking full advantage of free community activities and events with her husband and children.

Raechel has a bachelor’s degree in Journalism and Communications from The Ohio State University. Based in Dublin, Ohio, Raechel also does freelance writing work and social media consulting for local companies.