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Frosted Brown Sugar Cinnamon, Frosted Wild Berry, and Frosted Strawberry Pop-Tarts
Cheapism / Wilder Shaw

There are two types of people in this world: Those who are loyal to one flavor of Pop-Tarts, and those who have never had Pop-Tarts. Opinions form hard and fast in the world of the beloved breakfast pastry, and we are a nation divided.

Thanks to a study from CasinoReviews, we can see who loves what the most. Want to know how your state has represented your favorite Pop-Tarts flavor? Take a look at the breakdown below.

How Often Do Americans Eat Pop-Tarts?

pop-tarts US map A.I. art by Microsoft Copilot
Cheapism / Microsoft Copilot

Before we get into the state-by-state data, a few additional facts: Most of us aren’t eating Pop-Tarts that often. According to the survey, 60% of Americans rarely eat them, 25% eat them a few times a month, 7% eat them once a week, 6% a few times a week, and 2% daily. 

“Daily” may in fact be too many Pop-Tarts for one body, but we’re not here to judge.

Who Eats the Most Pop-Tarts?

13 different types of pop tarts
Wilder Shaw / Cheapism

Though everybody in the country is chowing down on Pop-Tarts, there are a few standout states that deserve some recognition for their loyalty. Here are the top Pop-Tarts-eating states:

  • New Mexico (52% of residents)
  • Tennessee (46% of residents)
  • Michigan (39% of residents)
  • South Carolina (38% of residents)
  • Louisiana (36% of residents)
  • Mississippi (31% of residents)
  • Virginia (27% of residents)
  • Maryland (24% of residents)
  • Nevada (23% of residents)
  • Texas (19% of residents)
  • Pennsylvania (18% of residents)

As for which states are favoring certain flavors, read on to find out the Pop-Tarts variety that holds your state’s heart.

1. Frosted Strawberry

Strawberry Pop-Tarts
Wilder Shaw / Cheapism
  • California

  • Connecticut

  • Florida

  • Georgia

  • Iowa

  • Louisiana

  • Michigan

  • Mississippi

  • New York

  • North Dakota

  • South Carolina

  • Tennessee

  • Utah

Frosted strawberry landed in the No. 2 spot when I ranked Pop-Tarts flavors, but in the hearts and stomachs of America, it’s No. 1. As potentially the most approachable flavor, this makes sense to me.

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2. Frosted S’mores

S'Mores pop-tarts
Wilder Shaw / Cheapism
  • Delaware

  • Illinois

  • Indiana

  • Nevada

  • New Jersey

  • New Mexico

  • Ohio

  • Oregon

  • Virginia

  • Washington

The sweet tooth is real. I’ll never understand how people can crank something this sweet early in the morning, but I do respect it.

Related: 13 Foods Banned in Other Countries But Not in America

3. Frosted Brown Sugar Cinnamon

brown sugar cinnamon Pop-Tarts
Wilder Shaw / Cheapism
  • Arizona

  • Kentucky

  • Massachusetts

  • Minnesota

  • Missouri

  • Nebraska

  • North Carolina

  • Oklahoma

  • Wisconsin

As the best flavor in my opinion, I’m surprised to see it as the third most popular choice. I live in North Carolina, so I assume most of those purchases are from me. 

Related: This Is the Most Popular Costco Product in Your State

4. Frosted Cherry

cherry pop-tarts
Wilder Shaw / Cheapism
  • Alaska

  • Maryland

  • Pennsylvania

  • Texas

Only four states love Cherry the most, and that means there are 46 states missing out. Cherry is a good one.

5. Frosted Blueberry

blueberry Pop-Tarts
Wilder Shaw / Cheapism
  • Colorado

  • New Hampshire

  • Wyoming

A toasted Frosted Blueberry Pop-Tart isn’t far off from a hot blueberry muffin, which means Colorado, New Hampshire, and Wyoming know exactly how to kick off a beautiful morning.

6. Frosted Hot Fudge Sundae

Frosted Hot Fudge Sundae pop-tarts
Kellanova
  • Alabama

  • Kansas

  • Vermont

I’ve never tasted this flavor, but just like S’mores, it’s quite a decadent way to start your day. Unless Alabama, Kansas, and Vermont are eating these for dessert, we are not on the same page at all.

7. Frosted Chocolatey Churro

Frosted Chocolatey Churro pop-tarts
Amazon
  • Rhode Island

These seem to be discontinued, which is a shame because I’d love to try them. C’mon, Pop-Tarts, don’t do this to Rhode Island.

8. Wild Berry

wild berry pop-tarts
Wilder Shaw / Cheapism
  • Maine

Maine stands alone in its love of Wild Berry, and that’s a bummer. Wild Berry is a top five flavor, according to a certain genius (me). Oh well. More for Maine.

9. Unfrosted Blueberry

Unfrosted Blueberry pop-tarts
Kellanova
  • South Dakota

There is no conceivable reason to eat an unfrosted Pop-Tart, let alone a blueberry one. Is everything okay in South Dakota? Did you know there are other flavors, too?

10. Frosted Raspberry

raspberry Pop-Tarts
Wilder Shaw / Cheapism
  • Hawaii 

Raspberry is a pretty decent flavor. Not sure why the folks in Hawaii are the only ones who know that.

11. Frosted Cookies & Crème

Cookies and Cream pop-tarts
Wilder Shaw / Cheapism
  • Idaho

Though Cookies & Crème isn’t my favorite Tarts flavor, I do feel pride for Idaho’s let’s-have-Oreos-for-breakfast vibes. 

12. Frosted Apple Cinnamon

Apple Jacks pop-tarts
Wilder Shaw / Cheapism
  • West Virginia

How is a flavor that’s barely different from Brown Sugar Cinnamon only popular in one state? I bet the rest of the country is just too afraid to try it. Scaredy-cats.

13. Frosted Chocolate Fudge

chocolate fudge pop-tarts
Wilder Shaw / Cheapism
  • Arkansas

This thing is so chocolatey that you could serve it in a restaurant as the most decadent dessert on the menu. Arkansas, are you firing this thing up at 7 a.m.?

14. Frosted Chocolate Strawberry

Frosted Chocolate Strawberry
Instacart
  • Montana

Here’s another flavor I didn’t know existed. It seems to be discontinued, but as a lover of chocolate and red fruit, I’d like to try this immediately. 

Meet the Writer

Wilder Shaw is a staff writer at Cheapism who has written for publications like The Washington Post