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A soft tortilla wrap filled with shredded chicken, lettuce, cheese, and tomatoes on brown paper, next to a green packet of mild salsa.
Taco Bell

This October 7 falls on a Tuesday, and it is not only Taco Tuesday, but the father of all—National Taco Day. Unsurprisingly, Taco Bell is taking its biggest day of the year seriously and has planned a day full of rewards, including hourly deals, all-day Party Pack savings, and merch for loyal taco enthusiasts.

Here is the scoop on Taco Bell’s National Taco Day deals.

What Is Taco Bell Offering? 

A soft flour taco filled with shredded chicken, lettuce, cheese, diced tomatoes, and a creamy sauce, partially wrapped in brown paper on a light surface.
Taco Bell

This Tuesday, taco fans who are also members of Taco Bell’s Rewards loyalty program can snag a $1 Cantina Chicken Soft Taco. The deal drops every other hour, from 11 a.m. to 5 p.m. PST, but there are only 25,000 tacos available for redemption, so act quickly and find the deal by clicking “Claim the Deal” in the Taco Bell app. Keep in mind, there’s a limit of one $1 taco per drop.

What’s in the Cantina Chicken Taco?

A close-up of a hand holding an open soft taco filled with shredded cheese, diced tomatoes, lettuce, purple cabbage, grilled chicken, and sauce in a flour tortilla.
heyhello21/Reddit.com

The Cantina Chicken Taco is part of the Cantina Chicken menu, released in 2024. It is built with slow-roasted chicken seasoned with Mexican spices, topped with avocado ranch sauce, cheddar, pico de gallo, shredded purple cabbage, and iceberg lettuce, all served in a soft tortilla. Each order includes Avocado Verde Salsa, made with tomatillos, green chili peppers, and avocado.

What Other Freebies Are Up for Grabs?

Two black T-shirts with Taco Bell branding; the front shows a small Taco Bell logo, while the back features a colorful “National Taco Day” design with a sunset graphic and the phrase “bring everyone to the table.”
Taco Bell

At 9 a.m., Taco Bell will drop 500 National Taco Day t-shirts. Later in the evening, at 7 p.m., 100 fans will win a $160 Taco Bell gift card — pitched as a year’s worth of Taco Tuesdays. The chain also announced that Rewards members can get $5 off Party Packs through the app on the same day. For delivery customers, DoorDash will offer buy-one-get-one-free tacos.

Why Is Taco Bell Claiming Taco Tuesday?

Taco John and Taco Bell storefronts
Highplains-scout (CC BY) / Sundry Photography/istockphoto / Cheapism

In 2023, Taco Bell fought to free the “Taco Tuesday” trademark from Taco John’s. In 2024, the company collaborated with the National Day Calendar to officially designate the first Tuesday in October as National Taco Day.

“For years, we’ve celebrated National Taco Day on October 4th, but it’s always felt like there was a bigger opportunity to align it with something even more special — Taco Tuesday,” Marlo Anderson, founder of National Day Calendar, said in a 2024 press release. “Thanks to Taco Bell’s efforts, we’re excited to officially move National Taco Day to the first Tuesday in October, creating the Taco Tuesday of all Taco Tuesdays.”

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Taco Bell's Caramel Apple Empanada, A golden-brown, crispy fried pastry sits on a piece of brown paper with a purple Taco Bell logo, placed on a dark wooden surface.
red_framboise / Reddit.com

Meet the Writer

Alex Andonovska is a staff writer at Cheapism and MediaFeed, based in Porto, Portugal. With 12 years of writing and editing at places like VintageNews.com, she’s your go-to for all things travel, food, and lifestyle. Alex specializes in turning “shower thoughts” into well-researched articles and sharing fun facts that are mostly useless but sure to bring a smile to your face. When she’s not working, you’ll find her exploring second-hand shops, antique stores, and flea markets.