Over the years, Target has gone from another big-box store to the holy grail of fashion, home decor, and everyday essentials for its most devoted shoppers. If you find yourself at Target every week (or, um, every day) and always seem to fill your cart with things you never knew you needed, you’re not alone. We combed through best-sellers and top-rated items to find some of the store’s most-raved-about buys, ranging from products from its own private labels to beloved name brands.
Prices and availability are subject to change.
Related: 18 Insider Secrets for Big Savings at Target
Cuisinart Perfectemp 14 Cup Programmable Coffee Maker
$100
While pod-based coffee makers seem to be taking over the kitchen, a classic carafe brewer is the morning staple that you can rely on. Plus, it’s a more eco-friendly option. This Cuisinart is simple, programmable, and brews up to 14 cups.
Related: The Best Coffee Makers to Buy at Walmart and Target
Three Shelf Bookcase
$25
This affordable shelving unit can easily add more storage to your space. It has three shelves and comes in espresso, white, and black, making it easy to match the rest of your furniture.
Skullcandy Hesh Active Noise Cancelling Wireless Headphones
$135
A comfortable fit, active noise cancellation, long battery life, and a built-in Tile tracker are just some of the features that earn raves for these headphones, which are a fraction of the price of competing pairs from Sony, Bose, Beats, and others.
KitchenAid Ultra Power Plus Stand Mixer
$350
The near-perfect ratings are no shocker: Almost everyone who has one adores their KitchenAid mixer. This model has a 4.5-quart mixing bowl, 10 speeds, a hub for attachments, and the brand’s signature all-metal construction.
Related: The Best American-Made Products You Can Buy
Stars Above Women’s Chaia Suede Moccasin Slippers
$20
An indoor/outdoor sole makes these soft moccasins just as practical as they are cozy. Lined with faux fur, they made “my feet feel as though they were on clouds,” raves one reviewer.
Related: Surprisingly Good Costco, Walmart, and Target Products
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Henning Patio Club Chairs
$380 (2 ct.)
Target has always excelled with modern design, and these patio chairs are a prime example. Reviewers say they’re just as sturdy as they are sleek, with a rust-resistant steel frame and weather-resistant cushions.
Apple Watch SE
$310
The more budget-friendly SE still has all the important features of pricier Apple Watches, including fitness and sleep tracking, music, message notifications, and a crystal-clear Retina display.
Related: Tech Gadgets That Make Life Easier
Universal Thread Women’s Denim Jacket
$30
A denim jacket is a staple in any wardrobe, and Target’s version does not disappoint, owners say. It pairs with just about any outfit, and reviewers say it has just the right combination of stretch and softness.
Related: A History of American Jeans, From Railroad to Runway
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LG 43″ 4K UHD HDR Smart TV
$330
Vibrant picture quality and sharp sound make this television a winner, hundreds of reviewers say. And at 43″, it’s a good fit for any room in the house.
Project 62 Round Decorative Wall Mirror
$60
A perennial favorite from Target, this contemporary mirror has a thin metal frame with a shiny brass or black finish. It can be used pretty much anywhere in the house, too — a bedroom wall, over a bathroom sink, in a nursery, etc.
Related: Cheaper Alternatives to Popular Products That Won’t Disappoint
Roku Streaming Stick+
$40
Roku continues to be one of the main contenders in the streaming world. The Streaming Stick+ is compatible with 4K TVs as well as regular high-definition sets, and it has a long-range receiver that means you can watch your favorites even if you’re far away from your router.
Project 62 Round Metal Fire Column
$240
Whether you want a heat source for cool evenings or a handy place to roast some s’mores, this modern fire column is a hit with buyers. Powered by propane, it brings warmth within a 7-foot radius.
Graco 4Ever DLX 4-in-1 Convertible Car Seat
$300
There are plenty of popular items in Target’s baby department, but this car seat continues to pop up as a best seller. You won’t have to worry about your child outgrowing it since it converts to allow up to 10 years of use.
Threshold Windham Accent Cabinet
$135 and up
This clean and simple cabinet offers stylish storage made from durable hardwood. It’s available in six colors and matches other top-selling Windham items.
Brightroom 3-Tier Metal Utility Cart
$28 and up
This handy cart reminds us of the popular Ikea Råskog — and trust us, that’s a very good thing. Target’s version adds a touch of storage to any tight spaces, with shelves that can hold up to 10 pounds each and locking casters that make moving the cart (and helping it stay put) easy.
Related: The Best Ikea Products to Organize Your Life
Threshold Ultra Soft Fitted Sheets
$15 and up
These brushed, wrinkle-resistant cotton sheets are 300-thread-count bliss, happy owners say. They have stay-in-place technology and will fit mattresses up to 18 inches deep.
Threshold Vintage Distressed Rug, 7×10′
$199 and up
Love that eclectic, lived-in look? This might be the rug for you. It’s available in five colors and is made from durable, low-maintenance polypropylene.
Burt’s Bees Natural Origin Moisturizing Lip Gloss
$6
This naturally moisturizing lip gloss uses avocado oil to provide a slight shimmer, while shea butter and other oils guarantee a hydrating finish. Choose from Flushed Blush, Punch of Pink, and Tulip Spring.
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Room Essentials 11″ Fabric Cube Storage Bin
$5
These collapsible storage cubes are extremely handy to have around the house. They fit easily on shelves or even just on the ground. With tons of colors to choose from, you’re likely to find a style to match your decor.
All in Motion Women’s Stretch Woven Cargo Pants
$30
There’s no need to splurge on pricey travel pants when Target has this adventure-ready option on offer, buyers say. There are tons of practical features, including moisture-wicking, UPF 50 fabric, tons of pockets, and an adjustable waistband.
Dash Mini Waffle Maker
$13
What’s not to love about this perky little waffle maker? Not much, buyers report. They say it’s easy to use, easy to clean, and best of all, makes crispy, golden 4-inch waffles easily and quickly.
Related: Cheap, Easy Breakfast Ideas
Google Nest Audio Smart Speaker
$80
This smart speaker is meant for audiophiles. Unlike many competing devices, it prioritizes premium sound, but it still has all the smart-speaker functions a smart home needs, including the ability to control Google Assistant-compatible devices.
Clairol Nice N Easy Permanent Hair Color
$7
Instead of spending an arm and a leg to color your hair at the salon, try this highly rated at-home hair color kit. It has over 27,000 reviews and a near five-star rating, and users say that it’s easy to apply and doesn’t fade.
Fisher-Price Laugh and Learn Smart Stages Puppy
$14
Press the puppy’s hands, foot, heart, or ear to learn words, colors, songs, and more. This popular toy teaches 100 first words including shapes, parts of the body, and counting. Parents and grandparents give glowing reviews.
Casaluna Organic Bath Towel
$20
Soft, thick, and spa-like, these 100% organic cotton towels feel a lot more expensive than they are, happy reviewers say. Available in eight colors, they’re low-lint and fade-resistant.
Threshold Carlisle Metal Counter Stool
$135 for two
Give your kitchen or dining space a modern feel with these metal counter stools. They’re easy to clean with a damp cloth, making them perfect for families. They come in eight fun colors including mint green, black, and navy.
Cetaphil Skin Cleanser Unscented
$8 for 8 oz.
This skin cleanser doesn’t boast magical restorative powers, but it’s a skin-care routine staple that users swear by. It’s fragrance-free, non-irritating, lightweight, and ideal for any skin type.
Related: This Is the Best Lotion for Dry Skin
Coleman Flatwoods II 4-Person Tent
$65
Camp in comfort with this Coleman tent that’s big enough to accommodate a queen-size airbed with room leftover. The durable weather-resistant fabric and full rainfly will keep you dry even when it’s wet outside, owners say.
Threshold 32″ Carson Horizontal Bookcase
$190
For a heftier, more expensive bookshelf, this hardwood piece receives great reviews. The adjustable shelves let you decide how to organize your items, and it’s available in six finishes.
Threshold Large Wicker Milk Crate
$20
This rustic crate is sized perfectly for cube organizers, but it’s attractive enough to sit out on its own wherever you need to corral clutter. The fibers are hand-woven onto a metal frame for increased sturdiness.
Dyson V8 Motorhead Origin Cordless Stick Vacuum
$430
This is a pricey but powerful pick. This lightweight stick vacuum may replace the other bulky vacuums in your life, owners say. It can clean multiple floor types, and also can convert to a handheld to clean furniture and hard-to-reach spaces.
Related: Surprisingly Expensive Products at Target
Maybelline Great Lash Washable Mascara
$5 and up
For over 40 years, this iconic pink and green bottle has been a makeup-bag staple. Users say it’s cheap, reliable, and easy to take off with just a simple face wash, saving you the hassle of purchasing expensive makeup remover.
Google Nest Hello Video Doorbell
$150
This alternative to the popular Ring doorbell alerts you to any kind of company on your doorstep, whether or not they announce their presence. The high-definition video is easy to view on your phone, and the doorbell is even smart enough to specially recognize family and friends.
Related: Going-Out-of-Town Checklist To Keep Your Home SecureContigo Autoseal West Loop Travel Mug
$20 and up
This well-loved Contigo travel mug continues to rake in accolades. Buyers say it’s easy to drink from without spilling, fits in car cup holders, and keeps their drinks hot or cold for hours.
Related: These Walmart Tumblers Rival Yeti’s at a Fraction of the Price
Lodge 12″ Cast Iron Skillet
$30
You really can’t go wrong with a good cast iron skillet. It’s ideal for searing steak, frying chicken, or flipping pancakes. Plus, it will last a lifetime with proper care.
Rubbermaid 10pc Brilliance Food Storage Containers
$16
Everyone could use more storage containers for healthy meal prepping and leftovers. These BPA-free plastic containers boast a 100% leak-proof seal and secure latches. They’re stain- and odor-resistant, plus have built-in vents under the latches for splatter-free microwaving.
Related: The Best Food Storage Containers You Can Buy, According to Amazon Reviews
Room Essentials Torchiere with Task Light Floor Lamp
$16
This simple floor lamp’s thin design makes it easy to fit in any space. The three-way rotary switch lets you choose the right level of light, and the adjustable light head can focus where you need it.
Made By Design Microgel All Positions Bed Pillow
$16 and up
Choosing the right pillow can be a challenge. Reviewers say this microgel pillow is supportive, soft, and breathable, with one even calling it “a delight to mush your head and face into.”
Command Picture Strips, Large
$8 (12 ct.)
Made for hanging pictures without leaving damage on the wall from nails or screws, these handy strips are cheap but work well, users say.
e.l.f. Total Face Sponge
$7
Buyers rave that these inexpensive latex-free makeup sponges are just as good as cult-favorite Beauty Blenders, but for less.
L’il Critters Gummy Vites Complete Multivitamin Gummies
$15
These “healthy gummy bears” are full of essential nutrients and minerals, all wrapped up in a fun shape that kids will actually want to take.
Quip Metal Electric Toothbrush
$40
Electric toothbrushes don’t have to be expensive to improve your oral hygiene, as happy reviewers testify. This one includes a built-in timer and pulses to help guide proper brush time. An included stand doubles as a travel cover.
All in Motion Stability Ball
$13 and up
A stability ball is a home-gym staple, providing a comfortable spot for both strength and balance exercises. This one comes in three sizes and safely accommodates up to 300 pounds. Some reviewers even report using it as an office chair.
Maybelline Super Stay Matte Ink Lip Color
$9
This popular liquid lipstick comes in 30 shades and costs way less than similar department-store products. Users love the saturated, stay-put color.
Goodfellow & Co Men’s Standard Fit Short Sleeve Loring Polo T-Shirt
$10
It’s hard to beat a polished polo shirt for $10. This style features a long hem that makes it easy to wear tucked in or untucked. Grab one in one of eight colors.
Open Story Commuter Backpack
$50
Fashion backpacks are the new purse, and from a practical standpoint, it makes sense. They can carry more items and fit more comfortably on the body. This sleek option has a spacious interior that can fit a 15″ laptop and all of your other essentials.
Project 62 Artificial Snake Plant in Pot
$10
Add a fresh, sleek feel to any room with this faux snake plant. You don’t even need to have a green thumb to keep it looking fine, and it comes in a white planter that goes well with any style of decor.
Threshold Home Sweet Home Doormat
$13
Welcome guests with this fun graphic print doormat. It has a sturdy coir construction with a non-slip PVC backing.
Goodfellow & Co. Men’s Jogger Pants
$20
More polished than your typical sweatpants but just as comfy, joggers are made for the new work-from-home world. Plenty of women report loving these for lounging, too.
Method Pink Grapefruit All-Purpose Surface Cleaner
$4
Devotees say this natural cleaner is still powerful enough to cut through grease, and they love the fresh, clean scent. It’s safe on most non-porous hard surfaces.
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