Cheapism is editorially independent. We may earn a commission if you buy through links on our site.

Left: A hand holding a toothbrush with three large holes where bristles should be—more examples of shrinkflation. Right: An opened package of red licorice candy, still containing several sticks, rests on someone's lap.
Venomous_Rage / Reddit/ LtMilo / Reddit

More examples of shrinkflation keep showing up online, and shoppers are not letting brands get away with it quietly. From smaller sandwiches and thinner candy to downsized soap, juice, tortillas, and even pens, Reddit users are comparing old products with new ones and calling out the changes in real time. Some cases are funny, some are frustrating, and some are just plain petty, but together they show how often everyday products are quietly shrinking while prices stay the same.

Jersey Mike’s Sandwiches Got a Lot More Bread-Forward

Two close-up images of sandwiches, each with layers of deli meats, lettuce, and condiments on sliced bread; both are cut to show the cross-sections and fillings inside.
Infiltrator_Seven / Reddit

This Jersey Mike’s comparison hit people hard because the order was supposedly the same: a #9 with chipotle and no other changes. The older sandwich looked packed, while the newer one looked a lot thinner. Reddit user infiltrator_seven said they had been telling their boyfriend Jersey Mike’s did not seem as good anymore, and the side-by-side photo basically proved the feeling was not just in their head.

Frito-Lay Is Selling More Air Than Snack

Two bags of Lay's Classic potato chips are shown side by side. The left bag is labeled 235g, while the right is labeled 145g. A blue arrow and circles highlight the weight difference between the two bags.
Madeleinetwocock / Reddit

Few shrinkflation examples are as instantly annoying as a chip bag that looks full-size but feels half-empty once opened. The Frito-Lay post taps into something shoppers already joke about: paying for a big bag and getting mostly puffed-up packaging. It is the kind of everyday grocery letdown that makes people start checking ounces instead of trusting the front of the bag.

Dole Juice Got Smaller and Somehow Lighter Too

Two cartons of Dole 100% Juice Orange Peach Mango on a store shelf. The left carton is blue and white with images of stacked fruit slices, while the right carton is green with images of whole and sliced fruit.
AppropriateBreak6105 / Reddit

The Dole post is frustrating because the user noticed two changes at once: a smaller carton and fewer calories per serving, even though the serving size and ingredients looked the same. That made commenters wonder whether the juice had been watered down or reformulated. Either way, it is a classic shrinkflation red flag: same familiar product, less value hiding in the fine print.

Marriott Soap Found a Loophole

A hand holds a white rectangular object with three evenly spaced holes, over a bathroom countertop near a sink. A small bottle and the drain are visible in the background.
Venomous_Rage / Reddit

Hotel soap might be the rare shrinkflation example where Reddit was divided. The bar had holes through the middle, which made it look like less product, but some commenters argued that most hotel soap gets tossed after one stay anyway. Reddit user Kevin4938 said the holes could make the bar easier to hold while reducing waste. Still, it is hard not to laugh at shrinkflation coming for tiny hotel soap.

Grocery Aisle Reality

A hand holds two Equate All Day Pain Relief bottles. Both bottles have 220mg caplets, but one has 300 caplets, and the other has 200 caplets. The differences are circled in red.
Drob1865 / Reddit

This repost from Facebook has the perfect “I told you so” feeling. It shows how shrinkflation becomes easier to spot when people have old photos lying around, because the past packaging suddenly becomes evidence. The real sting is that many shoppers only notice these changes when they compare old and new side by side. Otherwise, brands count on everyone forgetting what the product used to look like.

Twizzlers Got Shorter, But the Wrapper Stayed Sneaky

A package of Twizzlers candy rests on someone's lap, with a few red licorice twists visible. The package is partially open, showing the nutrition facts label and the cherry flavor. Blue jeans are visible underneath.
LtMilo / Reddit

This Twizzlers post shows one of the oldest packaging tricks in the shrinkflation playbook: keep the outside looking familiar while the actual candy inside gets smaller. The extra packaging helps hide the shorter product until someone opens it or compares it with an older version. It is not dramatic, but that is exactly why it works. A little less candy at a time adds up.

Red’s Burrito Is Now More Like a Snack

Two hands hold frozen burrito packages. The top package has 12g protein and 330 calories; the bottom has 9g protein and 270 calories. Both are made with white cheddar and Monterey Jack cheese.
UnderstandingOk4286 / Reddit

Red’s organic burritos got roasted because the product looked noticeably smaller, and the original poster joked that Red, the dog the brand was named after, would be disappointed. Reddit user mutual_raid said anything under 10 grams of protein for an entire burrito was “unforgivable.” Another commenter, Tim-Sylvester, joked that starving is very inexpensive. Not exactly glowing lunchbox feedback.

Even Seeds Are Not Safe

Two Ferry-Morse seed packets for Black Eyed Susan flowers are held side by side, showing yellow flowers with dark centers. One packet is labeled 175mg, the other 135mg, with slightly different prices and weights.
Beetlebtch / Reddit

The seed packet comparison is a reminder that shrinkflation is not just snacks, fast food, and cleaning products. Gardening supplies can shrink too, and the difference becomes obvious when someone still has an older packet around. It is especially annoying because packets can look nearly identical at first glance. Unless shoppers check the seed count or weight, they may not notice they are planting less.

Cooking Chocolate Got Bitten Down

Two unwrapped dark chocolate bars lie side by side on a wooden surface, each above their respective blue wrappers, which are opened and show nutritional information and product details.
Maorella / Reddit

The Orion cooking chocolate post hits home for bakers because chocolate is one of those ingredients where size changes can mess with a recipe. A smaller bar does not just feel stingy; it can mean adjusting measurements or buying another pack. That is why shrinkflation in baking products feels extra irritating. The package may look familiar, but the recipe math quietly changes.

Carvel Cake, Smaller Celebration

A hand is pressing down on a partially smashed Carvel ice cream cake with colorful icing and sprinkles, next to its open box on a wooden countertop. A bottle of soda and kitchen items are in the background.
Missingyoutoohard / Reddit

A birthday cake is not exactly where people want to think about corporate cost-cutting. The Carvel post shows why shrinkflation feels so personal when it hits something tied to a celebration. A smaller cake can mean thinner slices, fewer leftovers, or one more awkward moment at the table. Nobody wants to do portion math on someone’s birthday.

Jimmy, Your Days Are Numbered

A hand holds a wrapped Jimmy John's sandwich with a blue Bic lighter resting on top, highlighting the large size of the sandwich. The person is wearing black shorts and sitting in a car.
Hugh_Jaynus13 / Reddit

The Jimmy John’s post came with a tiny-looking sandwich and a Bic pen for scale, which immediately sent Reddit into joke mode. Reddit user drinknilbogmilk asked what kind of unit of measurement that was, and the original poster answered, “the bictric system.” Beyond the jokes, commenters debated whether it was true shrinkflation or inconsistent bread prep. Either way, the sandwich looked sad enough to make the point.

Bic Pens Got a Little Less Write

Two blue BIC Round Stic pens are lying open on a white surface. One pen has a black ink refill, and the other has a clear, empty ink refill placed beside its barrel and cap.
Relative_Lettuce / Reddit

The Bic pens post shows that shrinkflation is not limited to food. When a basic everyday item like a pen starts looking smaller, people notice because it is something they have used for years without thinking. It is the kind of change that feels tiny until you realize it is happening everywhere: snacks, soap, stationery, and anything else companies can shave down.

Lush Went From Treat Yourself to Check the Ounces

Two round black containers of Lush Emotional Brilliance Translucent Face Powder are placed on a wooden surface. The containers have white text and appear slightly worn.
K9jm / Reddit

The Lush post was especially rough because the Reddit title said the product dropped from 0.7 ounces to 0.3 ounces for the same price. Beauty products already come in tiny containers, so losing even a fraction of an ounce can feel huge. When the brand sells itself as a little luxury, customers are much more likely to notice when that little luxury gets even littler.

Coffee Shrinkflation Is Real

Side-by-side image comparing Folgers Breakfast Blend coffee containers: the 2020 version is 25.4 oz, and the 2025 version is 22.6 oz, highlighting a reduction in product size over time.
SligPants / Reddit

This coffee post stood out because the user did more than complain. After seeing someone sell expired coffee, they used older online records to chart how the product changed over time. That makes it feel less like a one-off gripe and more like a paper trail. Shrinkflation is easier to dismiss when it is just a memory, but harder when someone brings receipts.

Strawberry Shortcake Bars

A person holding a rectangular pink and white ice cream bar on a stick over their open palm, with a white blanket featuring blue anchor patterns in the background.
Onarose013 / Reddit

The Nestle strawberry shortcake bars post shows the special pain of shrinkflation hitting nostalgic treats. Ice cream bars already feel smaller than many people remember, so seeing a favorite dessert shrink again is enough to ruin the freezer aisle mood. It is not just about ounces. It is about the feeling that even childhood treats are being quietly redesigned into smaller versions of themselves.

Amazon’s “Buy Again” Button Backfired

Two white bags of magnesium citrate powder on a granite countertop. The labels read “Nothing Else!” and display weights of 17.6 oz (500g) and 15 oz (425g and 454g), with GMP-certified seals visible.
Key_Command_1551 / Reddit

This one is a perfect modern shrinkflation trap. The Redditor used Amazon’s “Buy Again” reorder option, expecting the same product, same listing, and same size, but got a smaller bag for the same price. That is what makes online shrinkflation extra sneaky. You are not standing in a store comparing packages. You are trusting a button that makes the reorder feel identical.

Fabric Softener Got Softer on Value

Two large blue containers of Kirkland brand fabric softener and conditioner, labeled "Ultra Fresh" and "Ultra Soft," stand side by side. Both feature pink lids and tulip images on their front labels.
Huge_Candle_343 / Reddit

The Costco fabric softener post complained that the bottle had almost a half gallon less product while the price stayed at $9.99. The front-label language about “more softness per drop” is exactly the kind of wording that makes shoppers suspicious. It sounds like an upgrade, but people mostly see a smaller bottle and the same bill. That is a hard sell.

String Cheese Incident

Two individually wrapped string cheese sticks on a dark fabric background. Each wrapper features a cartoon cheese character: one labeled "Clark Cheese Head" and the other "Mozz & Stringy.
Alarming_Definition9 / Reddit

The string cheese post hit a nerve because the original poster said the entire newer pack looked smaller than the older one. Reddit user Main_Bid8104 joked that they might have to call them “cheese blobs” soon if the stringiness keeps disappearing. Another user called it a “String Cheese Incident,” which is probably the best possible name for dairy shrinkflation.

Go Ahead Apple Bakes Lost a Loyal Fan

Two green boxes of Go Ahead Fruit & Oat Bakes, Apple flavor, are side by side on a counter. The left box shows "128 kcal" per bake; the right shows "92 kcal". Both feature images of the oat bars and oats.
RadioLiar / Reddit

This one is brutal because the Redditor said they had been eating Go Ahead apple bakes for 12 years and were done. That is the kind of customer brands should be terrified to lose. Longtime buyers know exactly how a product used to taste, feel, and fill them up. When those people notice a change, it is harder to wave it away as imagination.

Tortillas Got Smaller Around the Edges

Two packs of Mission Flour Tortillas are on a wooden surface, each with an opened tortilla placed in front, showing the round, soft tortillas outside their clear packaging.
Mrsockburgler / Reddit

Tortilla shrinkflation is especially annoying because size matters. A smaller tortilla does not wrap the same way, hold the same filling, or work as well for meal prep. This post is the kind of everyday kitchen complaint people instantly understand. You do not need a spreadsheet to know your burrito is suddenly harder to close.

Meet the Writer