These days, it’s not enough to be an actor, musician, or reality TV star — you’ve got to have your own brand to go with it. Many celebrities have banked on their star status to bring in big bucks through the sale of namesake beauty products, clothing, and even food and alcohol. Newest to the list: A Grammy-, Emmy- and Oscar-winner who has plans to sweeten up life in Los Angeles.
Cher: CHERlato
Here’s the scoop: Pop icon Cher is looking to turn back time to the happy summer days when the ice cream truck delivered delicious summer treats. The 77-year-old entertainment legend took to Instagram to announce the launch of CHERlato: “Yep, This Is Real…. I’m Launching My Gelato…. Watch Out LA‼️ All Started 5 Years Ago And Now It’s Finally HAPPENING More to come…” Details of when exactly the new brand would hit the streets were not divulged.
Tom Hanks: Hanx for Our Troops
The Oscar-winning actor is already known as the nicest guy in Hollywood, so his latest venture should come as no surprise. Hanx for Our Troops is an ethically sourced, sustainable coffee company with all profits going toward organizations that support U.S. veterans and military families.
Blake Shelton: When You Know
Whether you’re a country music fan or you’ve watched “The Voice,” you have probably noticed Blake Shelton’s signature look: jeans, a flannel shirt, and a denim jacket. In fact, he’s probably known as being the guy who wears (pretty much) the same thing every day just as much as he’s known for his music. It only makes sense that the country crooner’s new clothing line collaboration with online retailer Lands’ End offers the same staples that fans would find in Shelton’s own closet. Shelton’s line, dubbed When You Know, doesn’t merely offer flannels and denim for men — it also offers women’s and children’s apparel and footwear along with home goods like blankets and sheets.
Related: Stores With Comfortable Clothes You Can Wear for Years
Dolly Parton: Doggy Parton
We’ve all seen the dachshund dressed in a hotdog costume at least once, and we get it, we do, but there’s got to be something a little more out-of-the-box when it comes to Halloween costumes for your furry friend. Enter: Doggy Parton. The company is the brainchild of a collaboration between iconic country singer Dolly Parton and SportsPet Designs, and items include a pink cowgirl dress and hat (complete with faux fur and a sparkly gold tiara icon, obviously), toys, leashes, and our favorite: a Dolly Parton doggie Halloween costume featuring a bodacious blond wig and a pink dress. First place at your local canine costume contest: secured. Items can be found now on Amazon or walmart.com, and soon on doggyparton.com.
Related: Fun and Useful Gifts for Dog-Obsessed Humans
Lizzo: Yitty Shapewear
Superstar singer Lizzo is all about celebrating every female body, so it’s only fitting that she has a line of shapewear that flaunts all shapes and sizes. The full line of Yitty bodysuits, tops, leggings, bras, and underwear is available in sizes XS through 6X. It’s a subscription-based model, so though you can purchase items like the booty sling and Mesh Me smoothing bodysuit without subscribing, you’ll pay up to double. Membership costs about $50 a month and includes access to Fabletics, the Kate Hudson activewear company that Lizzo teamed up with to create Yitty.
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Dolly Parton: Duncan Hines Desserts
When you’re as iconic as Dolly Parton, you simply must dabble in more than one branding opportunity. Aside from her new line of dog accessories, the country legend has a culinary collaboration. Parton isn’t merely a spokesperson for Duncan Hines — she opened up her own recipe book for the job. Parton has an entire line of cake mixes and frostings inspired by family recipes, including Coconut Cake and Banana Puddin’ Cake. The line, which includes both cake mix and frosting, is available at stores, including Walmart and Kroger.
Elton John: Elton John Eyewear
A style icon for decades, Elton John brought his distinct fashion sense to Walmart and Sam’s Club optical centers. Elton John Eyewear includes frames inspired by his life and career, and he has personally named each pair. Though the singer undoubtedly sports pricier specs, most of the frames in his line are priced around $100. For those comfortable spending a bit more to make a fashion statement, Sam’s also sells a collection recreated from eyewear John has worn while performing; those more exclusive frames are numbered and signed, and start at $350. Walmart will donate a minimum of $1 million each year from sales of the collection to the Elton John AIDS Foundation.
Beyonce: Ivy Park
Whether you’re making a TikTok video or just want to look cool at the store, you too can dress like the queen Bey. The superstar teamed up with Adidas and Peloton to create a line of athletic apparel and footwear after successfully selling Ivy Park gear at major retailers.
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Rihanna: Fenty Beauty
The singer’s high fashion line, also named Fenty, may be out of reach for many due to the high price tag, but her beauty product collection is an attainable way to emulate the star’s style. Products are sold online and at Sephora. Plus, the brand’s extension, Savage X Fenty, offers subscription-based lingerie and underwear designed for all body styles.
George Clooney: Casamigos
George Clooney created his tequila brand Casamigos with friend Rande Gerber, who also happens to be husband to Cindy Crawford, as a side project that came together one night while on vacation in Mexico. They sold the brand in 2017 for $1 billion. If you’re curiosity is peaked, try the tequila yourself.
Drew Barrymore: Flower Beauty
Drew Barrymore’s cruelty-free beauty line (she promises no testing on animals) is available at select CVS, Walmart, and Ulta locations, as well as Kroger grocery stores. You’ll often find Drew testing out her products on social media to share her experiences with her followers.
Kendall and Kylie Jenner: Kendall + Kylie Clothing
Two of the infamous Kardashian (but really, Jenner) sisters have a clothing brand filled with trendy yet affordable pieces (everything is under $200). They’ve even got a storefront on Amazon. Stylewise, think teens and twentysomethings living the Insta lifestyle.
Lady Gaga: Haus Laboratories
Add Lady Gaga to the list of celebs creating their own makeup lines. With her Haus Laboratories brand, Gaga offers all the products a makeup maven needs to get the most dramatic looks. Find it on Amazon if you’re looking to find all of it in one place.
Khloe Khardashian: Good American
Khloe Kardashian caters to curvy women with her clothing line, Good American. With denim starting around $100, plus-sized shoppers can also find pieces at department stores like Nordstrom.
Ellen DeGeneres: ED by Ellen
Ellen fans can live like the former talk show host thanks to her brand that in her words, “is an extension of my lifestyle and is inspired by who I am as a person. ED is things that I see as a necessity, and things that are playful, too.” The company sells everything from bedding and bath items to eyeglasses. Many items can be found on Amazon.
Sarah Jessica Parker: SJP
No one wears heels quite like Carrie Bradshaw, err, we mean Sarah Jessica Parker. You too can walk in her shoes thanks to Parker’s own collection of fancy footwear, available online, though you’re more likely to find kicks on eBay. Parker also sells clothing and fragrance for the full SJP experience.
Reese Witherspoon: Draper James
Reese Witherspoon brings her perky Southern style to the masses with her brand Draper James. Besides selling preppy clothing and accessories, the brand’s site also hawks Reese’s favorite books, Dolly Parton-themed gear, and of course, Reese’s own book, “Whiskey in a Teacup.”
Kylie Beauty: Kylie Jenner
It started with a lip kit, and ended up as an empire. Kylie went from the youngest of the Kardashian clan to the wealthiest, thanks to her use of social media to sell her lip kit sets, expanding one product into a full-fledged billion-dollar beauty line within a few short years.
Heidi Klum: Heidi Klum Intimates
The supermodel spent years on the runway in lingerie, so it’s no surprise she created her own line. The brand sells lingerie basics as well as sleepwear and maternity items, available on Amazon.
Dr. Dre: Beats Electronics
Dr. Dre started Beats Electronics in 2006, and though the company was acquired by Apple in 2014, Dre’s name and image are still on the site, featuring a broad range of headphones, earphones and speakers that cater to every music lover. You’ll find a selection on Amazon
Kate Hudson: Fabletics
The actress and fitness fan decided to create her own athletic apparel line at what is hawked as an “accessible price point.” If you can’t get enough activewear, Fabletics offers a subscription service for monthly workout gear. The brand also offer’s mens’ and plus-size athletic wear.
Kim Kardashian: SKIMS
Of course Kim Kardashian would have her own brand just like her sisters have theirs; her side project is SKIMS, a line of body-conscious loungewear.
Ryan Reynolds: Aviation Gin
The comedic actor’s gin venture is no joke. As co-owner of Aviation Gin, Reynolds not only is the face of the brand, he also helps create funny advertisements. Reynolds sold Aviation Gin to beverage-giant Diageo in 2020 in a deal valued at as much as $610 million. Can’t find it at your local liquor store? Buy it on Flaviar.
Jessica Alba: The Honest Co.
What started as a side project with Jessica Alba helping to market “natural” diapers has turned into a mega wellness brand. Like the other famous Jessica on this list, Alba’s The Honest Company offers products across multiple categories, from cleaning to baby clothes to makeup.
Jessica Simpson
The former pop singer/reality star ended up a billionaire thanks to her namesake brand, which can be found at Macy’s, and sells products in every fashion, beauty, and lifestyle category you can think of.
Kristen Bell and Dax Shepard: Hello Bello
Cute couple Bell and Shepard entered into the baby space, giving Jessica Alba a run for her money with their affordable brand Hello Bello. The line of diapers, baby and kids’ personal products, and parent-friendly items is available at Walmart.
Miranda Kerr: Kora Organics
The former supermodel sells her own line of organic skin care products that contain clean and natural ingredients. And if you really want to emulate her glowing perfection, you can even buy a water bottle with an amethyst in it (for $98) or design your home with her furniture pieces.
Tracee Ellis Ross: Pattern Beauty
The “Blackish” actress created her own hair product line when she couldn’t find products that worked for her. Her brand, also available on Amazon, features masks, serums, and accessories designed for women of color.
Emily Ratajkowski: Inamorata Swim
The supermodel is her own best advertisement for her line of skimpy swimwear and lingerie, but there are also surprisingly wearable pieces for all body types, such as sweatsuits and board shorts.
Sonja Morgan: Sonja
“The Real Housewives of New York City” alum is cashing in on her infamy with her fashion line, Sonja by Sonja Morgan. You don’t even have to be a rich housewife to copy her style — the collection is available at Walmart.
Kristin Cavallari: Uncommon James
Reality TV star Kristin Cavallari founded a Nashville-based jewelry company that sells layerable pieces — most items are under $100. Campaigns feature Kristin modeling the pieces herself, of course.
Lauren Conrad: LC By Lauren Conrad
The former MTV’s “The Hills” star banked on her fleeting celebrity status by creating her own fashion line, available at Kohl’s. Conrad also sells her own beauty line via her namesake site.
Sam Heughan: Sassenach Spirits
For “Outlander” fanatics, this scotch whisky created by the sexy Scot Jamie (aka actor Sam Heughan) will likely be as close as they ever get to the man, making that alone worth the purchase.
Post Malone: Maison No. 9 Wine
You wouldn’t necessarily expect the pet project of Post Malone to be a french rose wine, but the rapper has entered the wine making business with his take on an affordable summer wine for under $25 a bottle.
Millie Bobby Brown: Florence by Mills
The “Stranger Things” teen star has taken advantage of her celebrity by creating her own beauty brand aimed at teens. It includes “clean” skincare and makeup. Look for it on Amazon.
