Ice cream trucks in New York and Los Angeles have been selling “Eat the Rich” ice pops named after five of the world’s top tech magnates: Jeff Bezos, Bill Gates, Jack Ma, Elon Musk, and Mark Zuckerberg. At $10, the frozen pops are a fun play on wealth inequality that bring to life a famous line from French philosopher Jean-Jacques Rousseau in 1793: “When the people shall have no more to eat, they will eat the rich.” The trucks, the latest drop by Brooklyn, New York-based art collective MSCHF, set up shop Wednesday at Washington Square Park in New York City and on Hollywood Boulevard in Los Angeles until 6 p.m. Here’s a look at their cheeky menu.
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Munch Musk
Being sued for trying to wriggle out of a $44 billion deal to buy Twitter isn’t Elon Musk’s only problem. Now people can take a bite out of the world’s richest man with this ice pop named after the Tesla and SpaceX founder.
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Bite Bezos
This ice pop features some of Amazon founder Jeff Bezos’ most recognizable features. Bezos lost the title of world’s wealthiest person to Musk this year — maybe because he divorced MacKenzie Scott and she walked away with $38.3 billion in stock — but he still has a net worth of well over $171 billion.
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Suck Zuck
A fun play on Meta CEO and founder Mark Zuckerberg that uncannily features the tech billionaire’s signature short hair, this frozen pop is a fan favorite. Even if Facebook feels increasingly irrelevant, Zuck has a net worth of more than $67.3 billion.
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Gobble Gates
This one was quick to sell out. Fans lined up to buy ice pops named after Microsoft founder Bill Gates, recently bumped to fourth-richest person in the world on Forbes’ World’s Billionaires List with his $129 billion.
Snack on Jack
Named after Jack Ma, founder of Chinese ecommerce firm Alibaba and the wealthiest person in that country, this is the only international “Mschfcicle.” Ma has a net worth of more than $22.8 billion.
