Apple unveiled its newest iPhone accessory yesterday, and the response probably hasn’t been what the tech titan was hoping for. Want to learn more about the iPhone Pocket and what people are saying about it and its hefty price tag? Here’s what you need to know.
What Is the iPhone Pocket?
Apple’s new iPhone Pocket is a 3D-knit fabric holster for your iPhone that wraps around your neck like a purse or baldric. If the pockets in your pants or the space in your current purse aren’t flashy enough for your taste, you can go ahead and toss a few hundred bucks towards these eyesores.
How Many iPhone Pockets Are Available?
Apple is selling two versions of the iPhone Pocket, one with a long strap and one with a short strap. The price difference for a longer, uglier strap (and fewer color options!) is mindboggling.
- The short iPhone Pocket comes in eight colors and costs $149.95.
- The long iPhone Pocket comes in three colors and costs $229.95
Why Is the iPhone Sock, I Mean, Pocket, So Expensive?
There’s no definitive way to gauge the price, but the cost probably isn’t going to manufacturing since these things are 3D-knit.
Apple is known to charge an exorbitant amount for its products, and this particular product is a collaboration with a Japanese fashion designer, Issey Miyake (who, fun fact, originally designed Steve Jobs’ iconic black turtleneck). As with many things, the brand name is likely to affect the price significantly.
Also: People with lots of money will buy anything.
What Is 3D Knitting?
Just as machines can create physical, three-dimensional objects (3D printing), they can also knit cloth and garments. These 3D knitting machines take yarn and knit from the bottom up; in this case, an enormous holster for your iPhone.
What Are People Saying About the iPhone Pocket?
The reactions haven’t been good. (That helps restore my faith in humanity a little.)
One person on Reddit saw the price and said it “can’t be real.” Multiple users in the same thread called the product a “joke,” and others have teased it, calling it an “April Fool’s joke.”
Some have compared it to the old, useless iPod socks of 2008, while some have said meaner things, to the tune of “This is one of the dumbest things I’ve seen.”
And the image that will be the hardest to shake? It’s in my head now, so I’m sorry, but it needs to be in yours.
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