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Left: A hand holds a bag of New Trader Joe's Products—Danish Sandwich Cookies—in front of a store shelf. Right: Pretzels, breadsticks, and pretzel buns surround a jar of Trader Joe’s Hot Honey Mustard with a dipping bowl in the center.
pk6zi/Reddit / Trader Joe’s

Just as we’re slowly closing the door on winter and waiting for spring to finally spring, Trader Joe’s is adding new items to its shelves. They’ll tempt you, surprise you, maybe even help you — but let’s be honest, they’ll mostly tempt you. Here are nine new Trader Joe’s products you can find at stores nationwide.

Danish Oat Cookies

A hand holds a bag of Trader Joe’s Danish Oat Sandwich Cookies in front of a store shelf. The blue bag shows images of the cookies, and a sign above advertises them as a new item for $3.99.
pk6zi / Reddit

$3.29

If you’re a regular at IKEA, you’ll probably recognize the Nordic delicacy known as havregrynskager — or, more commonly in the U.S., IKEA cookies. Trader Joe’s, bold as ever, now has its own take with Danish Oat Cookies. The 10-ounce bag comes with crispy oat cookies layered with a deep, dark chocolate base and sandwiched together, creating one sweet, crunchy, delightfully Danish treat.

“Saw them today for the first time. These are identical to the IKEA cookies that we like way too much for our own good,” shared one Redditor.

“These are perfect for dipping in tea/coffee/milk. They are super crunchy and maintain that crunch after long dips, and the chocolate doesn’t just melt off,” said another.

Sliced Double Chocolate Brioche

A package of Trader Joe’s Sliced Double Chocolate Brioche sits beside two slices of the dark, chocolate-speckled bread, showing its soft texture and small bits of chocolate inside.
Dry-Double-6845 / Reddit

$5.49

Joe’s brings another delicacy from Europe this month, and this one is the best form of bread that wheat can produce — a Sliced Double Chocolate Brioche. Made in France, the soft, eggy brioche loaf is enriched with cocoa powder and studded with chocolate chips, creating a slightly dessert-like bread that’s rich, tender, and just sweet enough.

“It’s not overly sweet like you might expect. Try it with some of the sweet cannoli dip – amazing,” said one Redditor.

“I like it with peanut butter,” added another.

Ranch Flavored Rolled Corn Tortilla Chips

A hand holds a blue bag of Trader Joe’s Rolled Corn Tortilla Chips, Ranch Flavored. The bag features an image of the chips in a bowl and displays the net weight as 9 oz (255g).
Glittering_Gap3990 / Reddit

$2.99

TJ’s knows the formula for success: If something works, keep it going in different flavors. The grocer’s rolled corn chips with chili and lime were a smash hit, so they’re bringing back the same shape — this time in ranch. The crunchy rolled corn tortilla chips are coated in a creamy ranch seasoning blend made with buttermilk, garlic, onion, and herbs, giving them a mellow, savory flavor that’s easy to snack on by the handful.

“They are so good, I ate the whole bag in a day. Have to be careful buying…,” said one user from Minnesota on Reddit.

“To me, they taste like cool ranch Doritos in rolled corn form – delish!” said another.

Red Velvet Cupcakes

A clear plastic container holds four red velvet cupcakes with white cream cheese frosting. The label reads "Trader Joe’s Red Velvet Cupcakes with Cream Cheese Frosting" and features a red cupcake illustration.
MysteriousRoll/ Reddit

$5.49

Trader Joe’s already has a strong reputation in the bakery aisle — its sheet cakes have something of a cult following among shoppers with a sweet tooth. The grocer just added Red Velvet Cupcakes, a classic bakery staple in a smaller form. Each cupcake is soft and lightly chocolatey, made with buttermilk for a tender crumb and topped with a swirl of tangy cream cheese frosting.

 “I thought the frosting was a little too sweet but overall, it had a good cream cheese flavor. It’s probably worthwhile if you are really craving a red velvet cupcake and is totally passable for birthday parties etc,” said one user from California.

Cannelés

Three white cups of coffee on square plates, each with a cannelé pastry, sit on a table with more cannelés stacked nearby. A Trader Joe’s Cannelés box is in the center. Gold spoons and a yellow napkin complete the setting.
Trader Joe’s

$5.49

Trader Joe’s is bringing a little French pastry flair to the freezer aisle this spring with cannelés, a limited-time treat showing up in stores from March through May. Originally from Bordeaux, these small pastries are caramelized and chewy on the outside while staying soft and custardy in the center, with hints of vanilla and a touch of rum. The six-pack of elegant little cakes just needs a quick warm-up in the oven.

“They’re better than I expected them to be! They don’t have that same crispy shell a good cannele has, but the flavor is all there,” said one Redditor.

Hot Honey Mustard

A spread of pretzel rolls, pretzel twists, pretzel sticks, and mini pretzel crackers surrounds a jar of Trader Joe’s Bold Honey Mustard and a bowl of mustard dip on a purple background.
Trader Joe’s

$1.99

Hot honey is (still) having a moment, and Trader Joe’s is adding another spin with Hot Honey Mustard, a sweet-and-spicy condiment. The 9-ounce squeeze bottle comes with a mix of mustard seeds, honey, cayenne, and vinegar.

Organic Lactose Free Reduced Fat Milk

A carton of Trader Joe’s Organic Lactose Free Reduced Fat Milk, featuring a blue and white design with a cow illustration, green "organic" label, and text stating it is 2% milkfat and half a gallon (1.89L).
Trader Joe’s

For anyone who loves milk but not the stomach issues that sometimes come with it, Trader Joe’s Organic Lactose Free Reduced Fat Milk offers an easy workaround that you can now find in the refrigerated aisle. The lactose is broken down with the enzyme lactase, making it easier to digest while keeping the same creamy taste and versatility as regular milk.

Stuffed Poblano Peppers

A package of Trader Joe’s Stuffed Poblano Peppers, featuring an image of a pepper stuffed with white chicken, rice, cheese, corn, and creamy cilantro sauce. The packaging highlights "heat & serve" and weighs 15 oz (425g).
Trader Joe’s

$6.99

Just in time for Easter, Trader Joe’s has a new option in the prepared foods section that can both works as an app or a meal. Each pack of the Stuffed Poblano Peppers comes with two poblano pepper halves filled with brown rice, corn, and white chicken, finished with a cilantro sauce and topped with melted Monterey Jack cheese. At $6.99 for a 15-ounce package, it’s an easy heat-and-eat meal when cooking from scratch isn’t in the cards.

Cookie Dough Ice Cream Bites

A bag of Trader Joe's Cookie Dough Ice Cream Bites featuring 12 pieces of chocolate chip cookie dough wrapped around vanilla ice cream, with images of the bites and colorful wavy designs on the packaging.
Trader Joe’s

$4.79

No, Trader Joe’s doesn’t care that beach season is around the corner — it still wants you to indulge. The audacity. These Cookie Dough Ice Cream Bites wrap vanilla ice cream in chocolate-chip cookie dough, creating small frozen treats that are basically two desserts in one. The $4.79 bag comes with bite-size pieces that are easy to grab straight from the freezer when the sweet tooth kicks in.

Meet the Writer

Alex Andonovska is a staff writer at Cheapism and MediaFeed, based in Porto, Portugal. With 12 years of writing and editing at places like VintageNews.com, she’s your go-to for all things travel, food, and lifestyle. Alex specializes in turning “shower thoughts” into well-researched articles and sharing fun facts that are mostly useless but sure to bring a smile to your face. When she’s not working, you’ll find her exploring second-hand shops, antique stores, and flea markets.