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kindly underwear
Walmart

Plant-based food has been generating plenty of buzz lately, with companies like Impossible Foods and Beyond Meat churning out what seems like a never-ending slate of options that make our favorite guilty pleasures a little less guilty. But Walmart is jumping into the plant-based game with a rather unexpected option: lingerie.

Split image of a smiling woman: on the left, she holds daisies over her eyes and wears a blue sports bra; on the right, she poses in a green leaf-patterned lingerie set against a light blue background.
Walmart
The mega retailer recently launched Kindly, a lingerie brand that features “a proprietary blend of recycled nylon, spandex, elastic and sugarcane to create revolutionary products.” The star of the show: “the first-ever plant-based bra cup sourced from Brazilian sugarcane.” The line will feature items made from 75% recycled materials, according to VegNews. 

Kindly bras and underwear will be available in 3,300 Walmart stores as well as online. True to Walmart’s reputation, pricing is reasonable: Bralettes are just under $12, while T-shirt bras go for close to $14. Multipacks of underwear range from around $11 to $20. Bra sizes go up to 40DD or 3XL, depending on the style, while underwear is available in sizes up to 3XL. 

Related: This Is Why Target Shoppers Steer Clear of Walmart

Sustainable clothing isn’t new, but budget-friendly options remain fairly few and far between — mostly because they’re manufactured by smaller retailers. For instance, Parade, a well-known brand of sustainable intimates, is one of the more moderately priced options out there, and its bralettes start around $28.

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Meet the Writer

Saundra Latham regularly exploits her grocery’s fuel-points program for free tanks of gas and skips the salon in favor of the $5.99 sales at Great Clips. She has made her home in areas with a low cost of living, such as Dayton, Ohio, and Knoxville, Tenn.

Before joining Cheapism as the site’s first staff writer, Saundra freelanced for websites including Business Insider, ConsumerSearch, The Simple Dollar, The Motley Fool, and About.com. She was previously an editor at The Columbus Dispatch, one of Ohio’s largest daily newspapers. She holds a master’s in communication from Ohio State University and a bachelor’s in journalism from American University.