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A woman in a red knit hat and beige coat leans on a shopping cart in a grocery store aisle, looking thoughtful or concerned. Shelves of products are visible on both sides of the aisle.
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Sound the alarm; call Scotland Yard! Apparently, inflation cooled in January. That’s the official word, anyway. Just don’t head out to the grocery store after you finish reading this and expect your receipt to give you the warm and fuzzies — because these days, the reports don’t seem to match the reality.

According to the latest Consumer Price Index data, prices rose 2.4% compared to a year ago. That’s lower than economists expected, slower than December, and technically the “best” inflation reading we’ve seen in a while. And yet … no one seems convinced.

What Are the Numbers Saying?

On paper, this is the slowest pace of inflation since last spring. Core inflation — the version that politely ignores food and energy, two things people inconveniently buy all the time — also eased, landing at 2.5%. Analysts are calling it progress. Some are even using the word “contained.”

Meanwhile, consumers are feeling gaslit by their own receipts. January is usually a rough month for prices thanks to annual resets and seasonal weirdness, so the fact that inflation didn’t spike is notable. Economists love that. Normal people remain unmoved. Because while inflation may be slowing, prices are still high.

@lisaremillard

#inflation #foodprices #affordability January inflation report is showing economic improvement and inflation cooling off. But that doesn’t mean that YOU are feeling it. That’s because the things we all rely on to survive are getting more expensive.

♬ original sound – 📺The News Girl 📰

What Is Getting Cheaper?

Gasoline helped with the optics, dropping sharply compared to last year. Eggs are cheaper too, which is great news for anyone who remembers when they were briefly treated like luxury goods. But other staples are still pulling no punches. Coffee costs more. Ground beef costs more. Chocolate is more expensive just in time for Valentine’s Day. Food and shelter continue to do what they do best, which is quietly eat up paychecks, err, we mean keep us alive (but as we say, being alive is expensive).

The CPI measures how fast prices are rising, not whether they ever came back down. Most didn’t. So while economists are talking about easing pressure, households are talking about rent, utilities, groceries, and the unsettling realization that “normal” costs more than it used to. By a lot.

What Are Consumers Saying?

As you’d expect, consumers are calling bull … you know. On a Reddit thread unveiling the latest CPI numbers, one user commented, “Yachts, jets, Lamborghini, are holding steady. Food, property taxes, up 25%. Being rich and being willing to eat dirt tacos seems to be the answer.”

Another Redditor said, “These numbers are completely cooked. I don’t buy any of it,” which was the sentiment across the thread. The “My groceries say otherwise” comment is 100% felt, across the nation, folks.

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Meet the Writer

Rachel is a Michigan-based writer who has dabbled in a variety of subject matter throughout her career. As a mom of multiple young children, she tries to maintain a sustainable lifestyle for her family. She grows vegetables in her garden, gets her meat in bulk from local farmers, and cans fruits and vegetables with friends. Her kids have plenty of hand-me-downs in their closets, but her husband jokes that before long, they might need to invest in a new driveway thanks to the frequent visits from delivery trucks dropping off online purchases (she can’t pass up a good deal, after all). You can reach her at [email protected].