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A smiling man in a black outfit leans on a small, pink toy car parked at a gas station next to a blue fuel pump, humorously coping with rising gas costs. A white pickup truck sits in the background under a sunny sky.
Reuters/YouTube

There’s frugal. There’s resourceful. And then there’s installing a pressure washer engine into a Barbie Dream Camper because gas costs more than your mortgage.

As gas prices keep climbing past $4.50 a gallon nationwide, Americans are finding increasingly creative ways to avoid hemorrhaging money at the pump. Some people are taking the bus. Some are staying closer to home. Others are apparently entering their Mad Max Fisher-Price era.

The Barbie Car Transformation

The internet’s current king of fuel economy is 30-year-old handyman Mali Hightower from Georgia, who transformed a broken pink Power Wheels Barbie Dream Camper into a tiny gas-powered commuter vehicle. Reuters reports he slapped a two-gallon engine into the toy car and now uses it for grocery runs instead of driving his 1996 Mercedes convertible.

Honestly, at this point, seeing a grown man with his knees tucked into a toy SUV at Kroger barely even registers as unusual anymore.

His logic checks out, too. Filling his Mercedes reportedly costs around $90. The Barbie camper probably runs on fumes, vibes, and one gallon of unleaded.

And he’s far from alone.

@9news

It’s plastic, fantastic and most importantly, efficient. ⛽🚗 One US handyman has transformed a pink Barbie camper into his daily drive to beat skyrocketing fuel prices. 9News Barbie Fuel US BarbieCamper

♬ original sound – 9News Australia – 9News Australia

Americans are quietly reshaping their routines around gas prices in ways that would’ve sounded absurd a few years ago. People are skipping longer drives, avoiding gas stations near highways because prices are higher, and suddenly rediscovering public transportation like it’s some groundbreaking new invention.

One content creator from Washington told Reuters she now parks her Toyota Highlander in Glendale when visiting Los Angeles and relies on buses and trains instead. Not because she suddenly loves public transit, but because filling the SUV costs nearly $100.

That’s the thing about expensive gas. It turns everyone into a part-time logistics coordinator.

How Americans Are Coping With Rising Gas Prices

Apps like GasBuddy and Upside are suddenly getting the kind of attention normally reserved for airline mistake fares and Costco free samples. Drivers are stacking grocery rewards points, comparing station prices block by block, and timing fill-ups like day traders watching the stock market. One Reddit thread about saving money on gas turned into a crowdsourced survival guide. Users swapped tips about combining grocery store fuel points, cashback apps, and rewards memberships to shave off a few cents per gallon.

One person explained how shoppers at Fry’s buy gift cards during 4x fuel point promotions just to eventually score $1 off per gallon later. Others swore by Costco, Walmart+, and Circle K rewards deals that occasionally knock 40 cents off a gallon. At this point, getting gas without at least three apps and a rewards number attached feels financially irresponsible. And brands are fully leaning into the chaos.

Cracker Barrel recently launched a summer gas sweepstakes offering free gas for a year, proving that we can only hope for gas relief from the go-to biscuits and gravy spot. Honestly, once you’ve seen a grown man cruising through town in a motorized Barbie jeep wearing a dirt bike helmet, the rest of America’s gas-saving behavior suddenly feels pretty reasonable.

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A woman holds a rewards card and presses buttons on a gas pump, which displays regular gas prices of $4.59 and a discounted price of $3.79 for rewards members.
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Meet the Writer

Rachel is a Michigan-based writer who has dabbled in a variety of subject matter throughout her career. As a mom of multiple young children, she tries to maintain a sustainable lifestyle for her family. She grows vegetables in her garden, gets her meat in bulk from local farmers, and cans fruits and vegetables with friends. Her kids have plenty of hand-me-downs in their closets, but her husband jokes that before long, they might need to invest in a new driveway thanks to the frequent visits from delivery trucks dropping off online purchases (she can’t pass up a good deal, after all). You can reach her at [email protected].