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A close-up of Benjamin Franklin's portrait on a U.S. hundred-dollar bill with a red label reading "TARIFFS" placed across his face.
zimmytws / istockphoto

In news that will shock absolutely no one who has taken a basic economics class — or paid for groceries recently — a new report from the Federal Reserve Bank of New York confirms that tariffs mostly hurt the people who live in the country imposing them. That’s us, Americans.

According to the New York Fed’s analysis, U.S. businesses and consumers paid nearly 90% of all import taxes in 2025 (that’s just about the whole shebang, guys).

Who Pays What?

The recent CBO Report showed that businesses are expected to absorb a sliver of the cost by shaving their margins, but the bulk of it — about 70% — gets passed directly to consumers. As for those foreign exporters, they’re covering about 5%, according to the CBO. That translated to an average tax increase of about $1,000 per household in 2025, per the Tax Foundation.

@ctvnews

A new study from the Kiel Institute for the World Economy found that Americans bore 96 per cent of the costs incurred by President Donald Trump’s tariffs in 2025. #trump #tariffs #news

♬ original sound – CTVNews – CTVNews

When the Averages Lie

All these headlines we’ve been seeing lately make it look like the economy is booming, but the price tags we see and “Open to Work” banners on LinkedIn profiles have us second-guessing. That’s because the economy is measured in averages and aggregates — a method that tends to smooth over a lot of individual misery. Take January’s jobs report. It showed a surprisingly strong gain of 130,000 jobs, nearly double what economists expected. But no matter what numbers reveal, there’s almost always another story unfolding in day-to-day realities.

We’re not alone in our eyebrow-raising, either. On a Reddit thread discussing the tariffs, one user commented, “Go to the big box hardware store. What used to be a cornucopia of capitalism is now limited selection, high prices, and stretched stock. Aisles of plastic organizing containers. Shelves and shelves of the same soap. Am I the only one seeing this? Take me back to Home Depot/Lowes circa 1995.” In fact, we grow more nostalgic for 1995 every day.

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A woman in a red knit hat and beige coat leans on a shopping cart in a grocery store aisle, looking thoughtful or concerned. Shelves of products are visible on both sides of the aisle.
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Meet the Writer

Rachel is a Michigan-based writer who has dabbled in a variety of subject matter throughout her career. As a mom of multiple young children, she tries to maintain a sustainable lifestyle for her family. She grows vegetables in her garden, gets her meat in bulk from local farmers, and cans fruits and vegetables with friends. Her kids have plenty of hand-me-downs in their closets, but her husband jokes that before long, they might need to invest in a new driveway thanks to the frequent visits from delivery trucks dropping off online purchases (she can’t pass up a good deal, after all). You can reach her at [email protected].